Advanced Television

Research

Report: Broadband use patterns give clues to cord-cutting

Subscribers’ broadband usage patterns can be predictors of cord-cutting, according to the Q2 2019 OpenVault Broadband Industry (OVBI) report by OpenVault, a provider of industry analytics and technology solutions for broadband operators. The report highlights how a study of thousands of US subscribers

August 15, 2019

Report: eSports revenue to grow fivefold by 2024

This year eSports has burst into mainstream public consciousness and this culminated in Fortnite’s World Cup in July, with an unprecedented audience size and a $30 million (€27m) pot of prize money. Today eSports can make an individual player just as rich as a real world sports star and the Fortnite World cup peaked at […]

August 15, 2019

Research: Families who choose TV packages together see more value

TV companies battling to preserve the shared experience of scheduled TV viewing in an era of 24/7 streaming and personalised viewing need more than binge-watching contracts and no-sleeping agreements to keep customers. Recently, Netflix introduced a binge-watching contract for couples and families to regulate the way they watch TV together. However, research from Lancaster University, […]

August 15, 2019

‘Get It Right’ champions legal content

Get It Right (From A Genuine Site) – the UK consumer education initiative that engages fans in new and exciting ways to encourage them to value the creative process and to access content legally – is moving to its next phase. This follows in-depth research, including focus groups, with the target audience of 16-24 year […]

August 15, 2019By Colin Mann

Research: Linear TV slowing cord-cutting among sports fans

Grabyo’s 2019 Sports Video Trends Report reveals that over half of global consumers watch sport on a regular basis, with 45 per cent of sports fans watching it more often than anything else. The report follows on from Grabyo’s 2019 Global Video Trends Report, which surveyed over 9690 people across the UK, US, France, Germany, […]

August 14, 2019

Survey: Brand safety consumer backlash risk

A survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. Conducted among 1,017 respondents via SurveyMonkey by global certification programme the Trustworthy Accountability Group (TAG) and digital advertising industry initiative Brand Safety Institute (BSI), the survey found more than 80 per cent of consumers […]

August 14, 2019

MTG sees 90% viewership growth for eSports in 2019

Modern Times Group’s (MTG) portfolio company ESL, the world’s largest eSports company, has announced significant growth across multiple metrics for major ESL tournaments in the first seven months of 2019. Over the course of the first seven months of 2019, ESL’s data shows that unique users (+90 per cent), hours watched (+190 per cent) and […]

August 14, 2019

LG research: “OLED TV holds 25% more attention”

LG Electronics has revealed the results of an experiment in collaboration with Realeyes – the emotion AI company – to analyse the physical and emotional responses to its 2019 OLED TV versus its 2013 LED TV, the latter representing the most common type of TV in homes across the UK. To inform the experiment, LG […]

August 14, 2019

Survey: Top 5 reasons UK is switching to digital marketing

Companies in the UK are focusing their ad spend away from print media, now more so than ever before. A survey of 1,325 UK marketing professionals carried out by digital marketing agency, Marketingsignals.com, revealed that 56 per cent of UK based businesses have turned their main focus away from spending on print advertising during the […]

August 14, 2019

US Q2 pay-TV subs down 1.5m

Findings from specialist analysis firm Leichtman Research Group (LRG) indicate that the largest pay-TV providers in the US – representing about 93 per cent of the market – lost about 1,530,000 net video subscribers in 2Q 2019, compared to a pro forma net loss of about 420,000 subscribers in Q2 2018. The top pay-TV providers […]

August 13, 2019