Advanced Television

Research

Analyst: Hulu control completes Disney streaming strategy

Gaining full operational control of Hulu was the missing piece in Disney’s streaming strategy, according to Ampere Analysis. Control of the platform will allow Disney to reinvent the TV ‘channel family’ for the streaming generation and give it the content scale and bundling flexibility it needs to take the fight to Netflix and Amazon. Netflix, […]

May 15, 2019

Study: Europeans increasingly using multiple TV sources

Findings from a study – TV Universe – UK, Sweden, Germany: How People Watch Television Today – from entertainment metadata specialist Gracenote and digital media analyst firm nScreenMedia, focusing on pay TV, free-to-air and online TV viewership in major European countries, reveal that TV viewing has become a complicated undertaking for European audiences, who juggle […]

May 15, 2019

Research: US pay-TV subs loss continues

Findings from analyst firm Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 1,325,000 net video subscribers in Q1 2019, compared to a pro forma net loss of about 305,000 subscribers in Q1 2018. The top pay-TV providers now account […]

May 15, 2019

Research: TV advertising helps buyers break through the binge

Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and Tune-In as it relates to the power of premium content and the role of advertising. Xandr partnered with Insight Strategy Group to conduct a nationwide survey among 2,000 TV viewers. The findings unpack the state-of-show discovery, identifying the optimal role […]

May 15, 2019

Report: Consumer understanding of 5G benefits needed

A report from the User Experience Strategies (UXS) group at Strategy Analytics investigating why consumers should shift to 5G, has found that while 5G will produce upgraded speeds with improvements focused on spectrum/channel optimisation and high frequency usage, consumers need more understanding of the benefits of 5G to overcome consumer scepticism to adoption. Key report […]

May 15, 2019

Research: 20% US homes access OTA broadcasts via antenna

Research from analysis firm Parks Associates shows that approximately 22 per cent of US broadband households use an antenna to watch over-the-air broadcasts. Households with both antennas and pay-TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broadband households or pay-TV-only households. “We see two […]

May 15, 2019

Study: Changed viewing habits ‘waste energy’

A study from university researchers looks behind closed doors to reveal how UK viewing habits are shifting away from traditional broadcasting with more data-intensive streaming options now the default for many. A viewing revolution is taking place. The advent of Internet TV, video sharing platforms such as YouTube, and other on-demand services in recent years […]

May 14, 2019By Colin Mann

Study: CSPs missing out on Smart Home devices

Rethink Technology Research finds that Communication Service Providers (CSPs) and consumer voice platform partners drive growth in smart homes, but will only control 23.3 per cent of total sales, with retail sales accounting for 76.7 per cent of total device additions.

May 14, 2019

Report: $80bn AR and VR market may diverge before converging

Some in the AR/VR industry see it converging into a singularity of spatial computing in one magical device, but mobile AR, smartglasses and VR could actually diverge in the medium-term – at least commercially – according to a Digi-Capital report. AR (mobile AR, smartglasses) is forecast

May 14, 2019

IDC: Telco services market preparing for 5G impact

Worldwide spending on telecom services and pay-TV services totalled $1,615 billion in 2018, an increase of 0.8 per cent year over year, according to the International Data Corporation (IDC). Worldwide Telecom Services Database. IDC expects for the worldwide spending on Telecom and Pay-TV services to reach $1,657 billion in 2023. Mobile services will continue to […]

May 13, 2019