Advanced Television

Research

Report: Streaming widens lead in US customer satisfaction

Video streaming has expanded its lead over subscription TV service in terms of customer satisfaction, rising 1.3 per cent to a score of 76 on the American Customer Satisfaction Index’s (ACSI) 100-point scale, according to the ACSI Telecommunications Report 2018-2019. Subscription TV service sits stagnant at 62, tied with internet service providers (ISPs) for last […]

May 21, 2019

Survey: 46% disappointed with GoT finale

Television tracking app TV Time polled fans who watched the Game of Thrones finale and 46 per cent said they were disappointed with the way the series ended. More than 32,000 fans voted in the TV Time app following the finale. The survey results show only 10 per cent describe themselves as “very satisfied,” while 14 per […]

May 21, 2019

GoT draws record audience for HBO

Despite the lukewarm reception to the eighth and final season, the last ever episode of Game of Thrones drew19.3 million viewers for HBO in the US on May 19th, making it the most-watched live broadcast in the network’s history Season eight of the fantasy behemoth averaged 44.2 million viewers per episode when accounting for catch-up […]

May 21, 2019

NAGRA: “GoT piracy meant spoiler fest”

Notoriously known as one of the most pirated shows in history, Game of Thrones is just one example of the impact illicit streaming can have. It begs the questions – what is the real impact of piracy? And, what can be done about it? Simon Trudelle, Senior Director Product Marketing at NAGRA, offered the following […]

May 21, 2019

Tencent’s PUBG Mobile outstrips Fortnite

Tencent’s hit game PUBG Mobile achieved sequential revenue growth of 189 per cent, outperforming rivals Fortnite and Knives Out in the first quarter of 2019, according to IHS Markit’s recent analysis of Priori Data title data. Net revenue for PUBG Mobile surged by 241 percent just between February and March, despite a continuing – although […]

May 21, 2019

Research: Nordic SVoD players taking the fight to Netflix

The Nordic markets have among the highest uptake of SVoD services in Europe, but Netflix is struggling to compete with local players, according to Ampere Analysis. The average market share of Netflix in the Nordics region is just 49 per cent, compared to an average of 71 per cent  in the rest of Western Europe. […]

May 20, 2019

Analysis: US TV relying on reboots and spin-offs

In the first half of 2019 the proportion of new US TV commissions using existing stories such as comic-books, novels and older TV shows increased significantly, raising the question – is America running out of new ideas? In November and December 2018, one in five commissions’ inspiration stemmed from existing source material according to Ampere […]

May 20, 2019

Nielsen: TV still biggest ad channel for car brands

TV remains the largest UK advertising channel for automotive brands, with a 6 per cent rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, reveals Nielsen data. However, cinema experienced the largest uplift, with a 14 per cent increase in spend to £31 million (€35.3m) […]

May 20, 2019

Research: OTT M&C market set for strong growth

With streaming rapidly becoming a high-priority investment area for media firms, the $62 million (€55.5m) OTT monitoring and compliance (M&C) market is forecast to expand at a compound annual growth rate (CAGR) of 15.8 per cent to reach $149.7 million by 2024, according to Frost & Sullivan. There will be increased demand for broadcast-like video […]

May 20, 2019

Study: Big social media boost for GoT advertisers

Research by 4C Insights shows that IKEA, who launched one of the most successful fast response campaigns, tops the list of brands who saw the greatest social lift from ads airing during Game of Thrones. Mobile network O2 follows in close second with their current out-of-home campaign placing the Iron Throne outside The O2 Arena. […]

May 17, 2019