Telaria, a software platform for managing video advertising, in partnership with Hulu, has published research demonstrating how connected TV (CTV) is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers. The study, Emerging Alliances: How CTV and DTC Brands are Upending Traditional Paradigms for Performance-Minded Marketers, found […]
While media attention often focuses on ‘Cord Cutters’ – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection. The latest Cord Evolution insights reveal that roughly 31 million US consumers – 12 per cent of […]
When consumers turn on their TVs, they aren’t always just streaming their favourite content on a single platform. Increasingly, many consumers are tapping into the array of streaming services. According to a survey of over 2,000 US adults conducted online by The Harris Poll on behalf of ZypMedia, the AI-powered, enterprise software platform, nearly half […]
Rethink TV, the TV research arm of Rethink Technology Research, has released a forecast of the video revenues for four of the world’s largest pay-TV and studio groupings, and finds that the only one that will have rock steady, uninterrupted growth is Netflix. The other three, including AT&T which has just spent $85 billion buying […]
We may be living through a golden era for content, but it is also the age of big data audience analysis, empowering broadcasters with more information than ever before to make their renewal and cancellation decisions. Ampere’s analysis of renewals and cancellations between September 2018 and March 2019 reveals that the streamers have been the […]
Netflix has released March data from its ISP Speed Index, a monthly update on which Internet Service Providers (ISPs) provide the best prime time Netflix streaming experience. Netflix had mostly speed gains to report for March. In South Korea, KT experienced the largest increase on the index, at 0.64 Megabits per second (Mbps). This brings […]
Data, insights and consulting company Kantar has published a report, highlighting the risks facing the advertising industry as a result of over-targeting. According to Kantar’s DIMENSION study, which is now in its third year, consumers in the UK are feeling apathetic towards – and mistrusting of – advertising. The study, which is based on findings […]
Advertising revenue across Asia Pacific expanded by 6.3 per cent in 2018 to top $180 billion, and is on course to grow by a further 6.2 per cent in 2019 to move close to $195 billion in revenue, according to a report from Media Partners Asia (MPA). Asia Pacific Advertising Trends 2019 forecasts net ad […]
Eutelsat says that globally there are now 155 Ultra-HD channels or feeds on air, up 24 per cent on the position at March 2018. Michael Chabrol, Eutelsat’s SVP/New TV Formats, using data and analysis from Lyngsat, various UHD Forums and its own research, said that there were now 60 UHD channels being carried by various […]
Research firm IHS Markit says that viewers in Europe, North America and even in Eastern Europe, LatAm and the MENA region are adopting 4K/UHD at an accelerating rate. Paul Gray, IHS Director Research and Analysis, Technology, Media & Telecom, told delegates at MIPTV today that the end of 2018 saw a huge milestone passed – […]