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Research

Research: Netflix subs more likely to downgrade than cancel

According to a study conducted by Hub Entertainment Research gauging reactions to Netflix’s new price increase among its subscribers, most respondents say they are unlikely to cancel their account. But there is a bigger risk among premium subscribers, many of whom say they’ll consider downgrading to a less expensive tier. Among the survey’s highlights:

January 21, 2019

Futuresource: “Seismic shifts in US video and TV market”

Futuresource Consulting has unveiled what it believes are “seismic shifts” in the US entertainment space in two  reports. The USA report from the global Video Insights series goes some way to address the questions of how people might consume premium content in the future. In addition, Futuresource has published its latest Perspectives piece, The Battle […]

January 21, 2019

Analyst: beIN dispute hits MENA pay-TV subs

Pay-TV revenues for 20 MENA countries fell by 11 per cent between 2016 and 2018 to just under $3 billion (€2.64bn), according to analyst firm Digital TV Research. Given the hangover from the beIN ban and falling ARPUs, revenues in 2024 ($3.28 billion) will still be lower than in 2016 ($3.36 billion). Five countries will […]

January 21, 2019

Formula 1 grows TV and digital audiences

Formula 1 has registered a significant increase in its audience figures during the 2018 season, across both digital and TV platforms, compared to the previous year. In terms of unique viewers, during 2018 the sport once again had an improvement globally (+10 per cent), reaching 490.2 million. This increment is even

January 21, 2019By Colin Mann

Research: 57% UK users against Netflix with ads

According to a report from AudienceProject, the marketing technology firm, 57 per cent of UK consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42 per cent of respondents […]

January 18, 2019

Analysis: Apple’s Samsung partnership ‘major strategy shift’

In research and consulting firm Futuresource’s perspective report, Battle for the Living Room,  published before Christmas, it stated that Apple was to make a big play in TV in 2019, highlighting that: “Apple’s Achilles’ heel to date has been its lack of reach on the big screen in the living room, where most premium content […]

January 18, 2019

Survey: 27% US subs might cancel Netflix after price hike

Netflix this week revealed it is raising its prices in the US by 13-18 per cent, its largest price increase ever. To gauge subscriber reactions, StreamingObserver commissioned a survey which produced some stirring results. Most notably, over a quarter subscribers (27 per cent) claim they could cancel Netflix due to the price increase, while 3 per […]

January 17, 2019

Research: Netflix subs sensitive to price increases

Research from analyst firm The Diffusion Group finds that, while subscriber reaction to Netflix’s recent price increase varies relative to degree, even minor variations may have significant implications. Case in point: at $1 more per month, 16 per cent of Netflix subscribers are likely to either downgrade to a lower tier or cancel Netflix altogether […]

January 17, 2019

Italian broadcasting sector worth €8.8bn in 2017

The Italian broadcasting (TV and radio) sector was worth €8.8 billion in 2017, down by 1.1 per cent on the previous year, according to figures from AgCom. The free-to-air TV segment accounted for €4.8 billion (54.2 per cent of the total), subscription-based TV services totaled €3.4 billion (38.8 per cent), while revenues from radio services […]

January 17, 2019From Branislav Pekic in Rome

DPP: “Profound new media trends” emerge at CES

The DPP, the media industry’s business change network, has published its annual report on the Las Vegas Consumer Electronics Show (CES) to its Member companies. This year’s report has been enabled by DPP Member company Covatic. The report on the trends to emerge from the world’s biggest

January 17, 2019