The challenges facing makers of head-worn virtual and augmented reality devices is underlined in the latest forecast from technology analyst firm CCS Insight. Despite early enthusiasm and a continued expectation of significant long-term potential for the technology, CCS Insight believes there is still significant work to be done to improve the user experience, software platforms […]
GroupM, WPP’s media investment group, has updated its 2018 and 2019 ad investment forecasts. GroupM slightly downgraded 2018 growth expectations from 4.5 per cent to 4.3 per cent. 2019 growth projections are also whittled from 3.9 per cent to 3.6 per cent, with total new investment anticipated to reach $19 billion instead of the $23 […]
Australians are holding onto their mobile phones for longer, using more data, watching more TV ‘in the hand’, and are, increasingly, being influenced by digital giants such as Google, Amazon and Apple as smartphones tighten their grip on their every-day lives. The 2018 Deloitte Mobile Consumer Survey shows almost a quarter of all Australians are […]
Hit BBC shows Killing Eve, Doctor Who and The Cry have helped BBC iPlayer to achieve its best month ever. Across the month there were a record-high 334 million requests, up 18 per cent on the same month last year, and setting a new record for average daily requests at 10.8 million. October is now […]
Nintendo is set to regain its leadership position in video game consoles for the first time since 2009, according to the latest projections from Strategy Analytics’ Connected Home Devices service. The report, Global Game Console Market Forecast, predicts that Nintendo will sell 17.3 million Switch consoles worldwide in 2019, while Sony will sell 17.1 million […]
US consumer data from research firm Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in Q3 2018 is -19. The study – 360 Deep Dive: Churn and Retention in Pay TV – notes this NPS represent a slight drop for pay-TV providers, which scored -15 in Q1 2018, although some […]
The UK’s creative industries made a record contribution to the economy in 2017, smashing through the £100 billion (€112.74bn) mark, according to figures published by the Department for Digital, Media, Culture and Sport (DCMS). Its value of the creative industries to the UK is up from £94.8 billion in 2016 to £101.5 billion, and has […]
UK advertising is expected to increase to £20.8 billion (€23.45bn) in 2019, surpassing the £20 billion mark for the first time, up from £19.9 billion in 2018 according to the latest media and marketing forecasts from media investment group GroupM. GroupM forecasts 6 per cent growth for 2018, down from 6.4 per cent in 2017. […]
As 2018 draws to a close, consumer interest in 4K continues to climb, receiving a further push due to average retail prices reaching parity with HD TV sets, according to the latest market tracking report from Futuresource Consulting. “This year, we’re expecting annual 4K TV shipments to power past 100 million units,” says Tristan Veale, […]
Standard Media Index (SMI), a source of ad pricing and revenue data, announced that the US advertising marketplace grew 7 per cent in October year-over-year (YoY). Looking across platforms, Digital was the strongest performer this month, growing 17 per cent. That was followed by Out-of-Home (OOH) at 10 per cent, Radio at 7 per cent, […]