Advanced Television

Research

Global smartphone shipments down 8%

According to research from Strategy Analytics, global smartphone shipments fell 8 per cent annually to reach 360 million units in Q3 2018. Samsung maintained first position with 20 per cent global smartphone marketshare, ahead of Huawei in second, while Xiaomi and OPPO rose to record highs in fourth and fifth places. Linda Sui, Director at […]

November 2, 2018

Conviva: Streaming video plays up 53% YoY

Conviva, the real-time measurement and intelligence platform for streaming TV, has released its State of the Streaming TV Industry Report for Q3 2018, which shows huge growth in global TV streaming. According to the data, a 52 per cent jump in plays and 63 per cent growth in total viewing hours was recorded year-over-year (YoY), including […]

November 1, 2018

Research: US pay-TV homes continue decline

Consumer research from Leichtman Research Group finds that about 78 per cent of US TV households subscribe to some form of pay-TV service. The percentage of TV households that subscribe to a pay-TV service is down from 86 per cent in 2013, 87 per cent in 2008, and 81 per cent in 2004. In TV […]

November 1, 2018

Ooyala: Mobile video consumption surges again in Q2

Smartphone video starts topped 50 per cent globally for the first time, a 13.2 per cent year-over-year change and the largest in five quarters, according to Ooyala’s Q2 2018 Global Video Index Report. Despite a temporary leveling-off in the first quarter of 2018, video plays on mobile devices (tablets and smartphones) surged 9.8 per cent […]

November 1, 2018

Report: Connected TV video ads outperform other platforms

Extreme Reach, the complete creative asset management platform for the ad industry, has released its Q3 2018 Video Advertising Benchmarks based on metrics from its third-party video ad server. The report offers insights based on key performance metrics. This most recent analysis of data on click-through, completion and viewability rates for video ads served on desktop, […]

November 1, 2018

European TV market sees limited growth in 2017

The total turnover of the Western European TV market in 2017 reached €98.7 billion, an increase of 0.5 per cent compared to 2016, lower than the inflation rate (1.4 per cent). According to the XVI Annual Report of Rome-based ITMedia Consulting, in absolute values, pay-TV recorded a growth (+2.7 per cent) and the advertising market […]

November 1, 2018From Branislav Pekic in Rome

Report: Linear TV continues decline

GroupM, WPP’s media investment group, has released its second annual State of Video report offering intelligence on consumer video consumption, advertising platforms and demand. The report is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on key trends concerning advertisers: declining linear TV viewing, new addressable television […]

November 1, 2018

SVoD subs growth in EU healthy; US on the up

Growth in SVoD subscriptions in the US has resumed after a plateau – driven by increases in Hulu and Netflix subscribers. Meanwhile, the healthy growth in subscriptions continues in Europe, according to data from Ampere Analysis. Toby Holleran, Senior Analyst at Ampere Analysis said:  “SVoD adoption reaching an all-time high in our consumer data suggests […]

October 31, 2018

Research: Connected devices driving digital video transactions

As TV-connected devices become commonplace in US homes, more consumers are choosing to rent and purchase digital movies. As of August 2018, 61 million households in the US had at least one Internet-connected TV, video game console, Blu-ray Disc player or streaming media player, representing year over year growth of three million homes, according to […]

October 31, 2018

Report: Youth TV habits differ across EU nations

The January-June 2018 issue of the Kids TV Report by Eurodata TV Worldwide reviews the latest trends in youth TV programming and analyses the latest children’s hits in France, Germany, Italy, Spain and the UK. Kids daily viewing times and use of catch-up TV significantly differ between countries ; local production is high in the […]

October 31, 2018