While cord cutting and shaving may be challenges for pay-TV providers, the vast majority of US consumers still say they are not ready to give up on these proven and deeply established sources of entertainment. New Cord Evolution research from GfK MRI shows that almost three-quarters (71 per cent) of all US consumers say they […]
Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to eMarketer’s latest forecast on social network usage. The number of Snapchat users in the UK will reach 16.2 million this year, of which 5 million (or nearly 31 per cent) will be between 18 and […]
Amid roiling debates about the impact of screen time on teenagers, roughly half of those ages 13 to 17 are themselves worried they spend too much time on their cellphones. Some 52 per cent of US teens report taking steps to cut back on their mobile phone use, and similar shares have tried to limit […]
The gaming industry is at a crossroads. Cyber-crime threatens to not only steal revenue from game publishers, but also inhibit future game creation that is only made possible by the sale of popular titles. Not to mention the very real issue of player cheating that threatens to destroy in-game economies and put legitimate gamers in […]
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major agency holding groups, unveiled national advertising revenue figures for July 2018. The National Advertising market gained 10 per cent YoY, when factoring out the World Cup. Looking across platforms, Digital was the strongest performer this quarter, growing […]
A survey by Jiji Press shows that 15.7 per cent of people in Japan subscribe to online video streaming services in order to watch movies. Since the Netflix and Amazon Japan KK launched their streaming services in Japan in September 2015, competition has become increasingly fierce. Among subscribers, those in their 30s made up the […]
Fast growing mobile data and fixed broadband subscriptions, supported by government initiatives to expand wireless and fixed broadband services, are expected to drive the Chinese telecom and pay-TV market revenues at a Compound Annual Growth Rate (CAGR) of 5.3 per cent over the forecast period 2018–2023, according to leading data and analytics company GlobalData. The […]
Advertiser expenditure on online video continues to grow rapidly thanks to a boom in mobile consumption and most of that spending is going on social platforms – despite concerns over brand safety and ad fraud – according to a WARC report. The latest monthly Global Ad Trends report focuses
Telefónica’s pay-TV platform Movistar Plus gained 268,000 pay-TV subscribers in 12 months (June 2017 – June 2018) giving it a total of 3.9 million subscribers – some distance ahead of its main rivals. Orange added 98,000 pay TV subscribers in the same period, giving it a total of 639,000 whereas Vodafone only added 43,000 to […]
By 2022, more than 204 million people in the US will watch connected TV at least once a month. That will represent more than 60 per cent of the population, and will add around 183 million more viewers to the US connected TV audience in 2018. With such a large installed base, connected TV ad […]