Videa, an online marketplace for automated television advertising, has released research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and TV Station Members and Reps, on the state of the TV advertising industry. Key findings from the study, conducted from September 2017 – March 2018, […]
Data from online video analyst Conviva shows that the World Cup saw a peak of 7.7 million simultaneous streaming viewers over the weekend. For reference, Conviva’s previous live event peak occurred during this year’s Super Bowl with 5.5 million peak concurrent viewers, proving that the World Cup is indeed the biggest sporting event on the planet The […]
Some 30 per cent third of broadband users in Germany watch live sport via streams or live text feeds, up from 23 per cent in 2016, according to a study by German digital association Bitkom. The survey of over 1,000 people found that more than half (54 per cent) of those who watch live sports […]
England’s World Cup win over Tunisia was the most-watched TV programme in the UK so far this year, attracting a peak television audience of 18.3 million on BBC One. The evening kick-off in Volgograd on June 18th, which had a 69.2 per cent audience share at its peak, beat May’s Royal Wedding. There were also […]
Despite the absence of the US national football side, 90 per cent of Americans plan to watch as much or more of this World Cup than the prior tournament, according to research from social media data and analytics firm Shareablee. And despite the challenges presented by the time difference of the games broadcast from Russia […]
According to a recent survey of consumers in the US, UK, Japan, Germany and Brazil, conducted by IHS Markit, the predominant uses of smart speakers revolve around asking questions, checking the weather, listening to news and playing music. About 65 per cent of survey respondents used their smart speakers for these functions in March and […]
According to the TV Ownership Trends Report from NPD Connected Intelligence, as US consumers look to update their televisions, increasing the size and picture quality are the top driving forces. Of the consumers who purchased a 4K replacement TV, 45 per cent reported buying their new TV because they wanted a larger screen, 39 per […]
Mobile advertising will account for 30.5 per cent of global advertising expenditure in 2020, up from 19.2 per cent in 2017, according to Zenith’s Advertising Expenditure Forecasts. Expenditure on mobile advertising will total $187 billion (£141 billion) in 2020, more than twice the $88 billion spent on desktop advertising, and just $5 billion behind the […]
In its recently published report Swedish TV Market, analysis and consultancy firm Mediavision concludes that the Swedish TV Market reached new record levels during 2017. Online TV drives the growth during 2017, and now represents close to 25 per cent of the commercial TV market’s turnover, excluding public service. An increasing consumer interest in streaming […]
A majority of video production and marketing professionals (78 per cent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, a content production solution for marketers. It appears that this shift to digital video ads has […]