According to a recent survey of consumers in the US, UK, Japan, Germany and Brazil, conducted by IHS Markit, the predominant uses of smart speakers revolve around asking questions, checking the weather, listening to news and playing music. About 65 per cent of survey respondents used their smart speakers for these functions in March and […]
According to the TV Ownership Trends Report from NPD Connected Intelligence, as US consumers look to update their televisions, increasing the size and picture quality are the top driving forces. Of the consumers who purchased a 4K replacement TV, 45 per cent reported buying their new TV because they wanted a larger screen, 39 per […]
Mobile advertising will account for 30.5 per cent of global advertising expenditure in 2020, up from 19.2 per cent in 2017, according to Zenith’s Advertising Expenditure Forecasts. Expenditure on mobile advertising will total $187 billion (£141 billion) in 2020, more than twice the $88 billion spent on desktop advertising, and just $5 billion behind the […]
In its recently published report Swedish TV Market, analysis and consultancy firm Mediavision concludes that the Swedish TV Market reached new record levels during 2017. Online TV drives the growth during 2017, and now represents close to 25 per cent of the commercial TV market’s turnover, excluding public service. An increasing consumer interest in streaming […]
A majority of video production and marketing professionals (78 per cent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, a content production solution for marketers. It appears that this shift to digital video ads has […]
Netflix has released May data from its ISP Speed Index, a monthly update on which Internet Service Providers (ISPs) provide the best primetime Netflix streaming experience. Indonesia’s Internux enjoyed the largest speed increase on the index this month. Internux’s speeds climbed by 0.68 Megabits per second (Mbps), bringing its average monthly speed to 1.77 Mbps, […]
The EMEA region’s smartphone market showed some stability in the first quarter of 2018 in unit terms, while its value grew to exceed its previous first quarter peak result in Q1 2015. The total value of smartphone sales was $29.967 billion, and unit volume was 86.523 million. “Overall mobile phone shipments in EMEA declined year […]
Research by Ampere Analysis reveals that online households now own an average of 4.5 different types of connected devices. The research also shows that they’re every bit as attached to the technology brands that manufacture their hardware as they are to the online services this hardware enables them to access. The survey of 22,000 respondents […]
An industry report from research firm Parks Associates shows that the number of households worldwide with an OTT video service subscription will exceed 265 million by 2022. The popularity of OTT video services, such as Netflix, Amazon, and Hulu, has driven a steady increase in adoption of smart TVs and streaming media players since 2010, […]
Consumer research from Leichtman Research Group (LRG) finds that 74 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This is an increase […]