This year’s FIFA World Cup tournament in Russia will add $2.4 billion (€2.04bn) to the global advertising market, according to new research by advertising firm Zenith. This will be the net amount of money added to the market, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences, and […]
A 46 per cent rise in the cost of football TV rights in Spain between 2015 and 2017 has driven La Liga to become the second richest national league in the world, behind the Premier League. A Deloitte report has revealed that La Liga, with a record profit of €2.85 billion, has overtaken the German […]
Video marketing platform Innovid has released its annual global video benchmarks report, highlighting the growth and impact of data-driven video (DDV) and connected TV (CTV), based on a year-long study analysing thousands of video campaigns with billions of impressions across 340+ global brands. The report covers data collected throughout 2017, delving into baseline performance for […]
Entertainment technology standards body SMPTE (Society of Motion Picture and Television Engineers) has released the results of the SMPTE 2018 Innovation and Technology in Media Entertainment Survey, part of the Society’s ongoing work to provide insight into the critical issues that are transforming the media and entertainment (M&E) technology industry. The survey examined artificial intelligence […]
AirTies, a provider of managed Wi-Fi Mesh solutions to global service providers, has disclosed that more than 25 million homes are powered by AirTies’ technologies across more than 50 operators on 4 different continents. In addition, the company shared new aggregated, real-world data about key usage patterns for in-home Wi-Fi, and also disclosed customer survey […]
Despite the competition from OTT video services, the global pay-TV market has been growing at a steady pace. According to market research from ABI, the pay-TV market including satellite, cable, and IPTV services is expected to generate $295 million in 2022. Competition from OTT services is significant in developed markets where the pay-TV market is […]
Despite the abiding appeal of traditional linear TV, cinema, radio and offline games, many Internet users in France and Germany now devote a major part of their time to online entertainment. “Digital video viewing has grown steadily in France and Germany, but penetration still lags behind several other countries in Western Europe, including the UK […]
Research from content protection and data-analytics solutions specialist MUSO suggests that 83 per cent of UK users who consume pirated content try to find it legally first, and that those who access unlicensed music, film and TV are actually more likely to have subscription services such as Netflix or Spotify. In the survey of 1,000 […]
According to PwC’s Global Entertainment & Media Outlook 2018-2022, the ongoing rapid evolution of the industry has entered a dynamic new phase. Amid growth that is broad-based and consistent – but unevenly distributed – three imperatives are affecting every company in the industry: convergence, connecting with consumers and the need to build trust. “Convergence 3.0” […]
Satellite operator SES says that it has conducted a first-of-its-kind survey of the market in Uganda, and says the country is an “open field” for TV growth with 51 per cent of homes yet to switch on to TV. Currently, SES is supplying TV channels to some 2.7 million homes in the country according to […]