A global survey of 34,390 Internet users by GlobalWebIndex reveals 32 per cent of FIFA World Cup fans consume Coca-Cola, the official sponsor, each week. The study also reveals 57 per cent of fans visit fellow sponsor McDonald’s at least monthly, highlighting the bottom line contribution of TV sponsorship. Both companies have sponsored related global […]
The continual expansion of display real estate, faster data speeds, specialised data plans and improved video displays, presents a real opportunity for live TV streaming services such as Sling TV to be marketed as mobile, according to the findings of a recent study from the User Experience Strategies (UXS) service at advisory services, consulting and […]
German cable network operators added around 500,000 Internet subscribers in 2017 and currently supply 7.7 million in Germany with high-speed Internet households (an increase of seven per cent). The figure represents an increase of 54 per cent in five years. The findings were revealed by the Verband Deutscher Kabelnetzbetreiber (ANGA), the Association of German Cable […]
OTT access revenue in the US topped $11.9 billion (€9.6bn) in 2017, a 41 per cent increase over the prior year and is expected to maintain that momentum for the foreseeable future, according to the Convergence Research Group study, The Battle for the American Couch Potato: OTT, TV, Online. The report says OTT revenue (based […]
The Trump administration’s proposed tariffs on TVs from China would increase the price Americans pay for TVs, costing US consumers an estimated $711 million (€574m) over the next year, according to a study commissioned by the Consumer Technology Association (CTA) and National Retail Federation (NRF). “These proposed tariffs are bad for the economy, businesses and […]
Ultra-HD is making significant progress around the world (channel count up 27 per cent) in particular over the past six months, according to data from Eutelsat presented at last week’s MIPTV programming market in Cannes. Claudia Vaccarone (Eutelsat’s Director of Global Market Research) told delegates that Eutelsat was carrying about 33 per cent of the […]
While the SVoD market only currently stands at around 25 per cent of the pay-TV market in MENA, this is set to increase to more than 50 per cent by 2020 according to a study by information, insight and analytics specialist IHS Markit. A booming industry full of hope and expectations, the OTT market is […]
Netflix’s share price has been in the doldrums for the past two weeks or so (currently about $311 [€251] a share, compared to $331 a month ago) but still vastly ahead of its position a year ago ($140). The buoyancy and – in general – upward trajectory is almost entirely because of a matching optimism […]
The number of subscribers to pay-TV in Korea keeps falling, especially among the younger generation and one-person households. According to research by the Korea Information Society Development Institute, the service termination rate reached 6.86 per cent last year, up from 6.54 per cent the year before. The rate had fallen from 5.97 per cent in […]
China holds a narrow lead in overall 5G readiness ahead of South Korea and the US, according to a report from global telecommunications research firm, Analysys Mason for US mobile industry trade body the CTIA. Underscoring the importance of America maintaining its global wireless leadership, additional research by Recon Analytics found that US 4G leadership […]