Burnley FC and social media platform X have expanded their partnership with the launch of Limitless – a full-access, behind-the-scenes documentary series following Burnley FC Women. Launching on February 20th at 4pm, the eight-part series, produced by VSP Studios and Ad Hoc Films, will release new episodes weekly on Fridays until the conclusion of the […]
Precisify, the cross-platform media intelligence specialist, has released Precisify Insights: Kids US, its latest proprietary report on how Gen Alpha children aged 2-12 and their parents consume media and influence household purchases. Powered by Precisify’s dual-audience, kidSAFE+ COPPA-certified panel, the report confirms that YouTube is still the beating heart of family attention in the US, […]
Research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as platform fragmentation, creative demands and regulatory uncertainty created real challenges for marketers. The 2026 Marketing Investment Framework & Decision Guide from Keen Decision Systems, a next-generation marketing mix SaaS company, analysed data from over 400 brands and […]
X has announced an exclusive partnership with Real Madrid, the top-flight Spanish football club, to launch Real talks – a new, player-driven X Original series that puts fans in the driver’s seat like never before. The 15-time European champions become the first international football club to join X Originals growing slate of entertainment giving access […]
Research from Futuresource Consulting reveals that home studio content creation is maintaining its mainstream behaviour, shaping demand across audio and production technology markets. The firm estimates the home studio market captured 55.3 per cent of total studio and broadcast revenues in 2025, reflecting a structural shift rather than a temporary pandemic distortion. Based on a […]
Analysis from the British Association for Screen Entertainment (BASE) and Digital Entertainment Group International (DEGI), in association with several insight providers in UK and international entertainment, reveals the scale of the success of the global screen entertainment industry in 2025. The UK entertainment industry delivered a record-breaking year in 2025 with total market value reaching £34 billion […]
X has announced a partnership with WBD ahead of the Winter Games. The collaboration fuses X’s real-time sports conversations with Eurosport (Europe) and TNT Sports’ (UK and Ireland) broadcast coverage of Milano Cortina 2026, delivering X users a front row seat to all the action from the Games. Together, X and WBD say they are […]
TikTok and BAFTA have announced an expanded year round partnership for 2026, building on the success of recent Awards seasons and recognising the growing role creators play in how audiences discover and celebrate film and television. Over the past 12 months, #Movie has generated more than 40 million posts globally, up 81 per cent year on […]
YouTube has topped Nielsen’s US TV viewing charts since 2024, as creators secure high-profile studio deals that rival – and often surpass – those of traditional producers. Streamers are signingg major video podcast deals, and the buzz on 3-minute microdramas may finally deliver where Quibi fell short. Hub Entertainment Research’s Video Redefined study confirms that, […]
Warner Bros Discovery (WBD) and TikTok have agreed a partnership that will see exclusive mobile-first video content presented to sports fans across Europe throughout the Olympic Winter Games Milano Cortina 2026 on TNT Sports and Eurosport’s localised channels. As the Home of the Olympics in Europe, WBD will partner with TikTok to enhance digital engagement […]