Category archives for: Social Media

Social media integration for live WTCC TV

Eurosport’s coverage of the 2015 FIA World Touring Car Championship is to incorporate social media integration for the first time with driver Twitter and Instagram activity featuring on a split-screen view before each race and during the repair time. Thanks to software from specialist company Spreadfast, fans will get to read the latest thoughts from drivers and view rare images […]

Beamly beats Twitter during EastEnders special

beamly

EastEnders’ ‘Who killed Lucy?’ 30th anniversary story created a social media frenzy last week, with one million tweets sent during the live show. But despite the online engagement generated on Twitter around one of TV’s most-anticipated events, consumer behaviour indicates a new trend for social TV. These are the findings of social discovery platform Beamly, which received the biggest share […]

Twitter promises lots more video

twitter

Twitter says “a lot more coming on the mobile video front” as it revealed it now sees more than 1.5 billion Vine loops a day for its short video service. CEO Dick Costolo told the firm’s earnings call that the launch last week of a new feature that lets Twitter users capture, edit and share videos right from the Twitter […]

Social tactics pay-off for Super Bowl advertisers

nfl-brady

Super Bowl XLIX lived up to high expectations, delivering a major increase of 105 per cent in customer conversion rates and an even greater jump of 163 per cent for social tactics, according to business intelligence from The Exchange Lab. With record-breaking ad prices, this year¹s Super Bowl Sunday received unprecedented media attention with advertisers investing millions to secure a […]

Super Bowl advertisers neglect second screen users

nfl-brady

The majority of brands who invested in advertising during Sunday’s Super Bowl failed to integrate TV advertising campaign buys with their online and mobile presence during the big game, according to a study conducted by wywy, a cross-screen advertising and real time TV-ad tracking company. For 56 different US TV commercials

Second screens drive social TV market

The social TV experience takes television viewing one step ahead by allowing users to interact with other viewers while watching a regular broadcast programme. Opening up traditional television to the intriguing world of the Internet, social TV provides a new definition to the concept of socialising over TV, according to a report from GIA. Social TVs enables

Médiamétrie TV Twitter ratings

French ratings institute Médiamétrie has launched, in association with Twitter, its Twitter TV Ratings tool that measures the number of tweets made in relation to a television programme. Proving that entertainment programmes are amongst the most tweeted about shows – and also engage viewers beyond the broadcast of the programme itself – Médiamétrie points out TF1 ‘s talent show, The […]

Snapchat introduces discovery function

snapchat

Messaging app Snapchat has introduced Discover, which it describes as a new way to explore stories from different editorial teams. In a Blog Post, the Snapchat Team describes the initiative as the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. “This is not social media,” they assert. According to Snapchat, […]

TF1 signs Monterosa’s LViS for interactivity

Monterosa the second screen specialist has signed an annual agreement with MYTF1, the digital platform of the French broadcaster TF1 which sees France’s largest commercial broadcaster adopt its LViS platform for live interactivity with entertainment and sports shows. Starting in January 2015, LViS will first be used on the national IQ test format QI : La France passe le test […]

Survey: Smart TV UIs a problem

Findings from Philips uWand, the intuitive camera-based direct pointing remote control technology specialist, have revealed that professionals in the consumer electronics industry recognise need for a better Smart TV experience, with few taking advantage of Smart TV’s potential, with the user experience to blame. uWand’s latest Smart TV Report shows a

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