Category archives for: Social Media

Facebook ad revenue up 67%

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Facebook has reported financial results for the quarter ended June 30th 2014. Revenue for the second quarter of 2014 totaled $2.91 billion, an increase of 61 per cent, compared with $1.81 billion in the second quarter of 2013. Excluding the impact of year-over-year changes in foreign exchange rates, revenue would have increased by 59 per cent. Revenue from advertising was […]

Facebook adds ‘Save’ feature

Facebook users can now save items they see on their Facebook feed to view later when they have more time. Users save items like links, places, movies, TV and music. Only users can see the items they save unless they choose to share them with friends. Facebookers view the items you saved at any time by going to their saved […]

KIA scored in the social World Cup

During the World Cup tournament, Engagor, the platform for real-time customer engagement, social media monitoring and analytics, took a look at World Cup sponsors and advertisers to gauge the overall success of their social campaigns. Highlights from their findings include: o    – 12.3 million total mentions (Facebook/Twitter) o    – KIA led with volume of brand mentions (1.3 million) related to […]

MTV deploys Tunepics on Geordie Shore

MTV UK will be using new mobile social network Tunepics in its social marketing campaigns across key music and entertainment shows and MTV branded live music events. Geordie Shore series 8 will be the first MTV series to utilise Tunepics, enabling key moments from the new series of the show to be shared with fans in real time to build excitement, increase […]

Newstag secures $1.3m in first round of seed funding

Newstag, a Swedish-based crowd-curated video news service, has secured $1.3 million of seed funding. A group of private and institutional investors have backed the media start-up to develop its innovative approach to news sharing through social media. Newstag will bring together video news stories from content producers around the world, including AP and Reuters, as well as brands and NGOs. […]

O2 partners with 4Music

4Music part of the Box TV Network, announces sponsorship deal with O2 as they join forces to find undiscovered UK vlog talent. Tapping into the global vlogging phenomenon and hunting for a new 4Music social screen star, the O2 sponsored Vlogstar talent competition opened on the 14th of July. To enter, aspiring vloggers will be invited to tell us what […]

World Cup breaks social media records… again

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Germany’s World Cup final victory over Argentina smashed global records on Twitter, and has also become the biggest sporting event in Facebook’s history. Twitter said that Germany’s 1-0 victory peaked at 618,725 tweets a minute, easily breaking the previous record of 580,166 set during the team’s 7-1 crushing of Brazil in the semi-final. However, the total of 32.1 million tweets […]

Second screen apps flourish in World Cup

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During some World Cup qualification matches, more than 400,000 dual-screeners participated at the same time, in sync with telecasts, according to Visiware. The World Cup has become a milestone event for global second screen TV apps, as evidenced by engagement on such diverse apps as Televisa’s Deportes (Mexico), ESPN-Sync, and “L’Equipe” Connect (France), powered by Visiware’s Sync2TV platform. Sync2TV powers […]

Brazil’s beating = records for German TV and Twitter

Germany v Armenia - International Friendly

Germany’s coverage of the nation’s football team demolishing Brazil 7-1 in the World Cup semi-finals drew a peak audience of 32.6 million viewers, making it the most-watched programme in the country since records have been kept. The match drew an 87.8 per cent share of all TV viewers, according to the Hollywood Reporter. BBC1’s coverage of the match drew a […]

World Cup boosts social media usage 300%

Allot Communications has revealed the results from its analysis of mobile application traffic surrounding the 2014 World Cup. Real-time data showed that usage of mobile sports apps such as ESPN, BBC sports and Eurosport was up 300 per cent above average levels during game times. Allot’s granular analytics also showed that Facebook, Facebook Messenger, Instagram, Twitter, WhatsApp, Skype Chat and […]

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