Category archives for: Social Media

Spain: Kantar Media launches Twitter TV ratings

Audience research company Kantar Media has launched Kantar Twitter TV ratings, the first measurement tool to analyse social media TV audiences in Spain.  It is the result of a global partnership with Twitter to implement a new suite of tools to support planning and analytics for the TV industry. Its first findings reveal that 61 per cent of Spanish tweeters […]

Walking Dead viewing record for Fox UK

walking-dead-glenn

The Walking Dead Season 5 has proven to be a ratings-hit for Fox UK, breaking several viewing-figure records for the channel and achieving its biggest ever audience numbers. Consolidated data reveals premières of the horror drama averaged 1.3 million viewers, and a total of 2 million viewers watched each episode including repeat viewings*.  The premières of The Walking Dead episodes […]

Twitter: Second-screen users ‘meerkating’

TV viewers engaging with a second screen at the same time as watching broadcast television are ‘meerkating’, according to Dan Biddle, Head of Broadcast Partnerships at Twitter UK. Addressing a Westminster Media Forum Keynote Seminar on ‘TV and the second screen’, Biddle told delegates that the behaviour, whereby people repeatedly glance up from their companion device to the main TV […]

Grabyo garners $2m funding from global sports stars

fabregas-football

Real-time video specialist Grabyo has raised $2 million in funding from an array of major sports stars on the back of accelerating customer demand, ongoing momentum in social video and the rapid growth of mobile video advertising. The investors and global ambassadors include Premier League footballers Cesc Fabregas and Robin van Persie, New York Red Bulls star Thierry Henry and […]

Mood Media partners with Shazam

Mood Media, the global player in Experience Design, has formed partnership with Shazam that includes the official launch of Shazam In-Store, a location-based mobile marketing product. Shazam-In Store, part of Shazam’s larger expansion strategy into consumer-facing environments, is integrated into the existing Shazam app and offers brands the opportunity to connect to Shazam’s more than 100 million monthly active users. […]

Facebook and Avanti: Not so fast!

One online blogger accurately summed up the much-reported ‘fact’ that London-based satellite operator Avanti had struck some sort of deal with social media giant Facebook. The comment said: “Odd that this deal should be leaked to the press. It must be true as neither Avanti nor Facebook have denied it…” Avanti cannot deny the ‘talks’ with Facebook because like many […]

John Lewis Xmas ad not so Shazam-tastic

Shazam

John Lewis is widely regarded as the ‘King of the Christmas ad’, known for using tracks (generally covers) from young singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. Data from Shazam shows

Social media drives viewership

Research from Nielsen has found that social media ‘reminds’ people to watch an episode after the live airing. It’s no secret that audiences today are using more than one screen while watching TV, and recent research from the Advertising Research Foundation (ARF) and FOX, Viacom and other industry sources has explored the benefits of this activity, from inspiring audiences to […]

BBC Hindi on LINE instant messaging

As part of its ‘mobile-first’ strategy, BBC Hindi is making its content available on smartphone instant messaging platform LINE – one of the world’s top five chat apps.  By subscribing to BBC Hindi in the Official Accounts section, Hindi-speaking LINE users can receive the latest news from BBC Hindi via text, graphics, short video clips and audio. Earlier this year, […]

Google, Paramount multi-platform Interstellar

interstellar

Google has unveiled a collaboration with Paramount Pictures for a first-ever multi-platform pact for Christopher Nolan’s highly anticipated sci-fi movie Interstellar. The partnership will feature initiatives delivered across Google platforms, including Google for Education, Google+, Google Play and YouTube. Together, the companies are helping moviegoers connect to the film through immersive experiences, exclusive content and detailed information on how to […]

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