Category archives for: Social Media

Google, Paramount multi-platform Interstellar


Google has unveiled a collaboration with Paramount Pictures for a first-ever multi-platform pact for Christopher Nolan’s highly anticipated sci-fi movie Interstellar. The partnership will feature initiatives delivered across Google platforms, including Google for Education, Google+, Google Play and YouTube. Together, the companies are helping moviegoers connect to the film through immersive experiences, exclusive content and detailed information on how to […]

Kantar Media unveils first Twitter TV ratings


Audience measurement specialist Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools will be available from mid-October. The new tool, bringing together geofiltered UK Twitter data with the audience research expertise of Kantar Media, enables […]

Facebook rolls out Atlas ad-tracking

Facebook launched its Atlas advertising service, enabling it to better track its 1.3 billion users’ web browsing activity. Facebook claims it has rebuilt Atlas from the ground up since it acquired the software from Microsoft earlier this year. A Facebook blog post reads: “Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from the ground up to tackle […]

Kantar: Twitter can improve TV ratings


Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings. A study by Kantar Media – A Year in the Life of TV and Twitter – provides an in-depth look at the relationship between what users say and read about on Twitter and what they watch in the UK. The independent report finds […]

ITV Encore’s ‘Lucan’ most talked about TV brand in Q2

Research from Nielsen shows that the drama Lucan, screened on newly-launched channel ITV Encore, drives more brand conversations per viewer in the UK than any other drama in Q2 2014. Nielsen has joined forces with Keller Fay, the consumer conversation experts, to provide a unique dataset for advertisers and media buyers that identifies where to find the most influential TV […]

National Geographic hits 50m Facebook fans

National Geographic Channel has reached 50 million Facebook fans, propelling the fan page into the top 50 pages worldwide and making National Geographic Channel the second largest global TV brand page on Facebook. “This 50 million-strong Facebook community allows us to keep all of our fans engaged at both the global and the local levels in all of the entertainment […]

Must-see content, social conversations drive TV resurgence


Must-see TV is driving consumers back towards planning evenings around the linear TV schedule, despite the availability and convenience offered by video on demand services – according to research from Carat. The data from CCS – the agency’s consumer research and insight tool that surveys 11,000 British consumers – reveals that

Channel 5 selects Fonix for mobile services

Fonix, a specialist in mobile messaging, payments and telephony and UK commercial broadcaster Channel 5 have announced a two year partnership. The deal is focused on developing engagement between Channel 5’s audience through mobile interactive services, driving returns for the broadcaster and value to the audience. Using a suite of Fonix solutions including mobile messaging and payments layered with data […]

BBC, CNN tieing for global news audiences


Research from ComScore has revealed that the BBC’s global audience has grown by 30 per cent since 2012 to 73.4 million unique browsers – just 200,000 (0.27 per cent) short of CNN’s 73.6 million. The competition to claim the top spot in online news intensified in July as the BBC outpaced the market to overtake all other international rivals. The […]

Shazam surpasses 100m active users


Shazam has revealed it now has more than 100 million mobile monthly active users, a 34 per cent increase year-over-year. The app has been downloaded onto more than 500 million mobile devices to date and is adding users at a rate of 13 million per month. This user base ‘Shazams’ more than 20 million times per day. “Shazam is evolving […]

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