Comcast Advertising has released a report titled TV Makes Memories highlighting how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. The report reveals that these outcomes, and consequently the strongest memories, […]

A third of UK children aged between 8 and 17 with a social media profile have an adult user age after signing up with a false date of birth, according to research commissioned by comms regulator Ofcom. Yonder Consulting found that the majority of children aged between 8 and 17 (77 per cent) who use […]

WARC, a source for marketing insight, in association with MMA Global, a non-profit trade association architecting the future of marketing, have released The State of Modern Marketing in APAC report. The annual study provides a current snapshot into how the industry is driving growth and examines how marketers, agencies and media owners in the region […]

VA Media has agreed a deal to launch Parade’s 24/7 food offering BITE across new platforms including YouTube, Snapchat, Facebook, Instagram and TikTok. Following BITE’s successful linear launch in the UK, US, Sweden, Netherlands and New Zealand, the 24/7 food brand will offer short and long-form video content to the social networks, aiming to tap […]

WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7 per cent) of total media time with digital channels, higher than any other age group. Gen Z is commonly defined as those aged between 13 and 25, although this report, titled WARC Global Ad Trends: Finding Gen Z, […]

Elon Musk has seemingly changed his mind about buying social media platform Twitter, and is now willing to proceed with his $44 billion (€44.7bn) takeover. In a letter to the firm, Musk indicated he has agreed to pay the price he offered earlier this year before trying to back out of the deal. The reversal […]

The Council of the European Union says it has taken an important step to ensure a safer online environment by approving the Digital Services Act (DSA). The DSA protects the digital space against the spread of illegal content and ensures the protection of users’ fundamental rights. “The Digital Services Act is one of the EU’s […]

On September 24th, Netflix hosted Tudum – five virtual fan events across the globe that featured over 200 global stars presenting news, trailers and clips from over 120 series, films and games destined for the Netflix platform. Netflix has revealed that in total, as of September 27th, the five events pulled in 41.8 million views […]

Findings from a study by real-time engagement API platform Agora that examines how Gen Z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, such as TikTok, Twitch and Instagram, suggest that Gen Z wants brands to use more interactive live streaming. Interactive live video includes […]

It’s been a decade since UK commercial TV marketing body Thinkbox’s first Ad Nation study exploring the differences in media consumption and perception between those who work in media and the average person in the UK. Back then – and again in an update in 2016 – Thinkbox discovered a chasm between the media consumption […]