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40% US households video sharing weekly

40% US households video sharing weekly

Findings from research firm Parks Associates reveal that 39 per cent of US broadband households visit a video sharing site such as YouTube at least once a week. In total,…

AOL, Twitter content partnership

AOL UK has announced a new partnership with Twitter that it says will add new audiences and opportunities for advertisers with AOL’s original video content, the first pure-play digital video…

Facebook ups AR/VR game

Facebook ups AR/VR game

Mark Zuckerberg has revealed Facebook’s new Camera Effects Platform to a developer event in California, designed to give developers the power to build AR tools. He described the previous rollout…

comScore expands Facebook partnership

comScore has announced the introduction of Facebook demographic metrics to the validated Campaign Essentials (vCE) campaign measurement suite. Beginning next month, vCE will include measurement of both display and video…

Sky acquires Diagonal View

Sky acquires Diagonal View

Sky is to acquire social content producer Diagonal View, known for its popular online channels, including Alltime10s and The Football Daily, as well as creating innovative campaigns for some of…

BT: Champions League final in VR

BT: Champions League final in VR

Participants in a panel discussion at TV Connect on ‘Broadcast innovation in sport’ have suggested that their companies’ acquisition of exclusive sports rights has presented the opportunity to enable deeper…

eMarketer: “Snapchat could be bigger than Twitter”

Snapchat could become more popular with advertisers than Twitter, Yahoo and AOL within three years. eMarketer forecasts that the messaging app will bring in revenues in excess of $3 billion…

Twitter ponders paid option

Twitter is considering launching a paid membership option for businesses and power users of its social media service. Twitter has struggled to grow its user base in recent years and…

Deloitte: US uses social media for TV discovery

Deloitte: US uses social media for TV discovery

American consumers’ status as a binge watching, streaming, multitasking nation enters 2017 with strong momentum according to Deloitte’s 11th Digital Democracy Survey. With 84 per cent of Americans on social…

C4: Broadcaster VoD ads cheaper than YouTube

C4: Broadcaster VoD ads cheaper than YouTube

Research commissioned by Channel 4 has found that the effective cost per thousand views for advertisers on broadcasters’ VoD platforms is far cheaper than the equivalent cost on YouTube or…