Findings from a study by real-time engagement API platform Agora that examines how Gen Z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, such as TikTok, Twitch and Instagram, suggest that Gen Z wants brands to use more interactive live streaming. Interactive live video includes […]

It’s been a decade since UK commercial TV marketing body Thinkbox’s first Ad Nation study exploring the differences in media consumption and perception between those who work in media and the average person in the UK. Back then – and again in an update in 2016 – Thinkbox discovered a chasm between the media consumption […]

Streaming platform Twitch has announced a partial gambling ban, targeting virtual slot machines, roulette and dice games. It will take effect from October 18th. The Amazon-owned platform will prohibit videos of gambling sites not licensed in the US or “other jurisdictions that provide sufficient consumer protection”. The ban includes cryptocurrency gambling sites such as Stake, […]

For the seventh consecutive year, digital piracy in Spain has experienced a drop in absolute numbers, which indicate that a tipping point has been reached. Since 2018, it has registered an accumulated decrease of 20 per cent. In 2021, access to illegal content reflected a reduction of 8 per cent, although the volume of cultural […]

Snapchatters in MENA will now be able to follow beIN Sports’ football highlights on Discover, and enjoy every game, goal, and memorable moment from the current sports season, all the way to the FIFA World Cup Qatar 2022™. beIN SPORTS, the flagship sports channel from beIN Media Group and Official Broadcaster of the FIFA World […]

This season, Sky Sports will introduce multiple new features that it says will make this season’s Women’s Football schedule the most accessible yet, with opportunities to watch live, engage in new content and platforms to join the conversation. After a 171 per cent increase in viewing vs the 2020/21 season, the WSL returns on September […]

The DPP, the media industry’s business network, has published The News Business, the second report in the DPP’s Tomorrow’s News series. The report brings together experts from across the news space to investigate what it really takes to both make news and make money. “While TV bulletins still attract large viewing figures, to stay relevant, […]

A survey of 16- to 40-year-olds shows that members of the Gen Z and Millennial generations are active consumers of news and information, with nearly a third of them willing to pay for it. But their relationship with the news is complex — their trust in the press is low, many are experiencing digital fatigue, […]

Analysis from advertising intelligence and sales enablement platform MediaRadar suggests that some advertisers are continuing to increase their spend on Instagram despite the recession. Among all categories, Media & Entertainment remains a hot category for the platform. MediaRadar tracked infeed image, carousel and video ads captured from a panel of over 2 million US users. […]

Truth Social, the social media platform from former US President Donald Trump, has been barred from the Google Play store. Google said the platform violates its content policies on threats and incitement to violence. The removal makes it difficult for users with Android phones to download the app. Truth Social’s CEO said the decision on […]