Mediapro, the Spanish multimedia group, and Snapchat, the social media platform, have announced an agreement to bring sports and entertainment content to millions of young millennials and members of Generation Z. Thanks to the partnership, Snapchat users in Spain will be able to use the Stories feature on the app’s Discover tab to follow sports […]
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform […]
Attest, a consumer research platform, has released the findings from the latest edition of its Quarterly UK Media Consumption Tracker. It provides continuous insights into how Brits’ habits across television, audio, news, and social media continue to evolve. The effects of inflation can be seen in Attest’s Q2 UK media consumption tracker results, with the […]
Last quarter, growth on Twitch, YouTube Gaming and Facebook Gaming begin to slow down. That trend continued in the lastest quarter, with all three platforms seeing a decline in growth compared to the previous quarter, according to Streamlabs and Stream Hatchet’s Q2 2022 Live Streaming Report. Twitch continues to be the largest live streaming platform, […]
LADbible’s social media brands have an audience of around 1 billion, with 262 million followers globally and claims 28 billion content views every year. Investment bank Berenberg has compared and contrasted the progress of LADbible, part of LBG Media, against some heavyweight peers including Google, Amazon, Criteo, Snap and ITV, and importantly, online and video […]
Video content budgets across India, Korea and Southeast Asia climbed 21 per cent in 2021 to reach $10.4 billion (€10.2bn) and are forecast to grow 15 per cent to $12.0 billion in 2022, according to the latest edition of Asia Video Content Dynamics from analyst firm Media Partners Asia (MPA). This report tracks video content consumption, […]
As the new season warms up for kick-off, research from comms regulator Ofcom reveals the scale of personal attacks suffered by Premier League footballers every day on Twitter, and sets out what must be done collectively to tackle the issue. Ofcom, which is preparing to regulate tech giants under new online safety laws, teamed up […]
Digital content agency and media network Little Dot Sport has been awarded a three year social media and digital content contract for The Scotland National Football Team and The Scottish Cup. Little Dot Sport will assist with the Scotland National Team and The Scottish Cup’s official YouTube and Facebook channels. The partnership will oversee output […]
According to a study by Sportslens, Manchester United is the most valuable social media brand in the Premier League. The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million) and TikTok (16.3 million). This outpaces second-placed Chelsea FC, which has 118,900,000 followers on […]
Snap, owner of Snapchat, has announced that daily active users of its social media sharing app increased by 18 per cent year-on-year in its Q2 to 347 million. However, revenue increased 13 per cent year-over-year to $1.11 billion (€1.09bn), missing expectations. Net loss was $422 million, compared to $152 million in the prior year. Snap […]