According to a study by Sportslens, Manchester United is the most valuable social media brand in the Premier League. The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million) and TikTok (16.3 million). This outpaces second-placed Chelsea FC, which has 118,900,000 followers on […]
Snap, owner of Snapchat, has announced that daily active users of its social media sharing app increased by 18 per cent year-on-year in its Q2 to 347 million. However, revenue increased 13 per cent year-over-year to $1.11 billion (€1.09bn), missing expectations. Net loss was $422 million, compared to $152 million in the prior year. Snap […]
Teenagers in the UK are turning away from traditional news channels and are instead looking to Instagram, TikTok and YouTube to keep up to date, Ofcom research has found. Ofcom’s News Consumption in the UK 2021/22 report shows that, for the first time, Instagram is the most popular news source among teenagers – used by nearly […]
A US judge has ordered that Twitter’s lawsuit against Elon Musk will go to trial in October, despite Musk’s request for a delay. Musk backed out from his $44 billion (€43.1bn) bid to buy Twitter in early-July, prompting the social media company to sue him. Twitter is hoping that the court will order Musk to […]
Elon Musk is backing out of his proposed $44 billion (€43.5bn) acquistion of social media site Twitter, alleging multiple breaches of the agreement. Musk made his movie back in April, sayng he wanted “to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating […]
Little Dot Sport, the digital content agency and media network Little Dot Studios’ sport specialist label, has been awarded a multi-platform, full service, social media and digital content account for Ascot Racecourse, effective immediately. Little Dot Sport will now manage and deliver Ascot Racecourse’s full social content strategy as the organisation looks to grow its […]
The Metaverse Standards Forum brings together leading standards organisations and companies for industry-wide cooperation on interoperability standards needed to build the open metaverse. The Forum will explore where the lack of interoperability is holding back metaverse deployment and how the work of Standards Developing Organisations (SDOs) defining and evolving needed standards may be coordinated and […]
Research from Sky Mobile has revealed nearly one in three Brits turn to social media for a daily positivity boost (31 per cent), with animal videos and memes (23 per cent) and random acts of kindness posts (21 per cent) being the most uplifting content. The study of over 2,000 British adults found that over […]
VIZIO has announced that TikTok TV is now available on VIZIO smart TVs. This integration allows VIZIO users to discover videos from their favourite TikTok creators and topics directly from the VIZIO home screen — no downloads required. In support of this launch, VIZIO will highlight TikTok TV content on the VIZIO Home Page in a […]
Mediaocean, the mission-critical platform for omnichannel advertising, has joined the TikTok Marketing Partner Programme as a badged partner. Mediaocean first announced its partnership with TikTok in September of 2021 and now offers self-service functionality to create, manage, and optimise ad campaigns on TikTok. With one billion people around the world using the TikTok platform, it […]