Digital video advertising spend surged 49 per cent in 2021 and is expected to increase an additional 26 per cent to $49.2 billion (€46.6bn) in 2022 according to IAB’s 2021 Video Ad Spend and 2022 Outlook report. Released at the 2022 IAB NewFronts, in conjunction with Standard Media Index (SMI) and Advertiser Perceptions, the report […]

Following his earlier declaration of intent to acquire the social media giant, Twitter has confirmed that it has entered into a definitive agreement to be acquired by an entity wholly owned by Elon Musk, for $54.20 per share in cash in a transaction valued at approximately $44 billion (€41bn). Upon completion of the transaction, Twitter […]

Elon Musk has offered to buy Twitter, suggesting in a US Securities and Exchange Commission filing that he is the right person to “unlock” the social media platform’s “extraordinary potential”. Musk says he would pay $54.20 (€50) a share for Twitter, valuing it at over $40 billion, but that if his offer was not accepted, […]

As companies look to ramp up their entertainment offerings in the metaverse, adults appear most enthused about virtually attending live concerts, ahead of going to live sporting events and shopping in the virtual reality world, according to a Morning Consult survey. The data is drawn from a survey of 4,420 US adults in March 2022. What […]

As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]

WrestleMania 38 has already proven to be a huge success for WWE, setting attendance and revenue records – and now data shows it also set new social media records. Stephanie McMahon, WWE’s Chief Brand Officer, commented: “As the numbers continue to come in, WrestleMania 38 has now broken social media records, beating out Super Bowl […]

TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social video app will have more than $11 billion (€10bn) in ad revenues in 2022, with more than half coming from the US. Worldwide TikTok’s worldwide ad business […]

Elon Musk will not be joining the board of Twitter, the company’s chief executive Parag Agrawal has confirmed. Musk’s appointment was due to become effective on April 9th after he acquired a 9.2 per cent stake in the social media platform last week. However, Agrawal tweeted: “Elon shared that same morning that he will no […]

Elon Musk has taken a 9.2 per cent stake in social media platform Twitter, according to a US securities filing. The announcement sent Twitter shares soaring by more than 27 per cent in New York trading on April 4th. The SpaceX and Tesla CEO owned 73,486,938 shares in the social media platform as of March […]