The list of once important but now long forgotten social media sites is long: MySpace, Google Plus, Vine, YikYak, Friendster, Meerkat, Google Wave/Google Buzz, iTunesPing, FriendFeed and DailyBooth to name just a few. The list is far from exhaustive and there are dozens of other – usually national – sites that have failed or been […]
Social video intelligence and measurement specialist Tubular Labs has launched its new Tubular Consumer Insights product, uniting social video and e-commerce, describing it as a first-of-its-kind solution, providing Amazon shopping behaviour data for all types of creators — including brands, publishers and influencers — across thousands of products and categories. Tubular Consumer Insights is powered […]
The Global Internet Phenomena Report from network intelligence specialist Sandvine, which aggregates data from more than 160 Tier 1 and Tier 2 fixed and mobile networks worldwide, reveals what the company describes as “unprecedented” trends, including: Rapid growth of 1 Terabyte per month ‘heavy app users’, a trend that is expected to accelerate with the […]
Bloomberg Media and Twitter have announced a global multiyear renewal of their partnership starting in January 2022, covering all major media markets across North America, EMEA, LatAm and APAC. The partnership features new projects that combine Bloomberg News’s credibility in cryptocurrency content with Twitter’s immediacy and transparency to help consumers navigate this evolving, saturated market. […]
Synamedia’s CTO, Nick Thexton, and Simon Brydon, Synamedia’s Senior Director, Security Business Development – Sports, have shared their industry thoughts on the year ahead. Their 2022 predictions include: Rethinking recommendations In the seminal Hitchhiker’s Guide to the Galaxy we found an answer to Life, the Universe and Everything. However, fans will recall that the enigmatic […]
Mobile continues to dominate as consumers spent a record 3.8 trillion hours on mobile in 2021, according to mobile data and analytics company App Annie’s State of Mobile 2022 report. “Mobile is the Greatest of All Time and the go-to device of the future,” asserts Theodore Krantz, Chief Executive Officer. “The big screen is slowly dying […]
Channel 4 and Heinz are joining forces to launch Flex Kitchen, a new short form comedy series for publication across the broadcaster’s social media channels. Flex Kitchen debuts this week on Channel 4 Comedy YouTube as well as All 4, whilst shorter edits of each episode will be released across Channel 4 and Heinz’s Facebook, […]
Video software specialist SeaChange International, together with short video app company Triller Hold (TrillerVerz), have entered into a definitive agreement and plan of merger to combine SeaChange with TrillerVerz. The proposed business combination is expected to ultimately result in a value of the combined company at approximately $5 billion (€4.41bn). TrillerVerz believes it is positioned […]
Research from market analyst firm Omdia shows that Google, Amazon, Meta (formerly Facebook), and Apple – collectively GAMA – will command 70 per cent of the online advertising market outside of China by the end of 2021. The latest outlook comes from Omdia’s Advertising Intelligence Service, which provides net advertising revenue forecasts split by media, […]
The rise of TikTok has rapidly revolutionised the world of social media, offering a range of opportunities to its users. Interested in income streams from social media platforms, Cashfloat utilised the latest analytics data from Lickd to establish how many TikTok views citizens from across 43 European countries would need on their account to earn the […]