The global ad market will continue its recovery from the 2020 downturn with 9.1 per cent growth in 2022, after 15.6 per cent growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report. Global adspend will expand by 5.7 per cent in 2023 and 7.4 per cent in 2024, with brands looking to leverage more social […]

Findings from a new survey of US adults (18+ or older) who regularly listen to music, commissioned by immersive entertainment experiences specialist Dolby Laboratories, indicate that many, particularly Gen Z, have recently discovered iconic songs and artists from past decades for the first time while others are rediscovering songs from their past. The research revealed […]

New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]

In line with its Phase 2 provisional findings issued in August 2021, the UK’s Competition and Markets Authority (CMA) has concluded that Facebook’s acquisition of Giphy would reduce competition between social media platforms and that the deal has already removed Giphy as a potential challenger in the display advertising market. The independent CMA panel reviewing […]

Sky Media has partnered with Xbox, giving Sky Sports’ viewers the inside scoop on Halo Infinite – Xbox’s latest addition to the iconic gaming franchise. The first episode of a two-part branded content series is available now on Sky Sports’ social platforms, where West Ham United’s Michail Antonio and Crystal Palace’s Wilfried Zaha go up […]

Cricket and sports fans across the world enjoyed unparalleled coverage of the ICC Men’s T20 World Cup 2021, when the tournament returned after five years. The event, the biggest ever cricket tournament to be staged in the UAE and Oman, broke viewership records in several regions, including garnering a record television reach of 167 million, […]

The Broadcasters Audience Research Board (BARB), an organisation that compiles audience measurement and television ratings in the UK, has announced that it will soon introduce viewing figures for SVoD and video-sharing platforms into its daily reporting to the TV and advertising industry. In a statement, BARB said: “From November 29th, we will complete a once-in-a-generation […]

Ex-Adobe, and now DoubleVerify (DV)’s RVP of Northern Europe, Nick Reid, has shared his industry outlook and predictions for 2022. DV is a software platform for digital media measurement. It protects global brands (e.g. Vodafone), social media platforms (e.g. TikTok, Facebook) and publishers to ensure viewable, fraud-free, and brand-safe ads. Reid commented: “There are two […]

All-electric single-seater racing series Formula E is launching a new short-form episodic documentary series, Formula E: Unplugged, with all episodes free to view on Formula E’s YouTube and Facebook pages. The 15-episode x 15-minute series takes viewers through Season 7 of the ABB FIA Formula E World Championship, revealing what it takes to deliver international […]

GWI, a supplier of audience insights, has shared the findings of its report, Connecting the dots 2022. The research focuses on changing consumer attitudes and how their behaviours will shape the year ahead. The report is compiled through the continuous collection of survey data throughout 2021, by GWI, from 700,000 interviews across 47 countries. It […]