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Live NFL content on Twitter

Live NFL content on Twitter

Twitter has signed a multi-year deal with the US National Football League (NFL) to live-stream pre-game coverage as well as a 30-minute show on the social media site. The show…

Snapchat’s value sinks

Shares in Snap, the parent company of social media service Snapchat, dropped by nearly a quarter on May 10th after the app reported a loss and slow user growth. Snap…

Study: Social platforms preferred digital video ad partner

Trusted Media Brands (TMBI) has unveiled results from its study exploring the future of digital video. The study found that 68 per cent of participants (a 12 per cent increase…

Research: Just 1% of social video goes viral

Research: Just 1% of social video goes viral

Research reveals that only 1.2 per cent of social video on Facebook goes viral (i.e. over 1 million views). Social video refers to short-form video content specifically created for driving…

Twitter Channel on Roku

The Twitter channel is now available for free on Roku streaming players and Roku TV models in the US. The channel features live streaming video available on Twitter, which includes…

Facebook closes the gap on TV advertising

Research released by Ampere Analysis reveals that Facebook is closing the gap on TV advertising. The average revenue per user (ARPU) generated by Facebook advertising has grown six-fold in North…

AOL: “Shorter videos = bigger audiences”

The results from a AOL’s latest global research study reveal the consumer behaviours and industry trends driving the evolution of digital video, and point the way for advertisers and publishers…

Bloomberg, Twitter live video breaking news network

Bloomberg Media and Twitter are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming. The new live streaming news network will combine…

40% US households video sharing weekly

40% US households video sharing weekly

Findings from research firm Parks Associates reveal that 39 per cent of US broadband households visit a video sharing site such as YouTube at least once a week. In total,…

AOL, Twitter content partnership

AOL UK has announced a new partnership with Twitter that it says will add new audiences and opportunities for advertisers with AOL’s original video content, the first pure-play digital video…