The take-up of SVoD continues to soar, with 56 per cent of Brits now viewing these services each week, according to  post lockdown 2021 IPA TouchPoints data. The IPA TouchPoints dataset, which provides a 360-degree understanding of British consumers’ daily lives, reveals that since 2018 to post lockdown 2021, the reach of SVoD services (including […]

The Premier League is the most-watched sports league in the world, with a potential TV audience of 4.7 billion people, but which teams are capturing the public’s attention the most and who has the happiest fans? Currys PC World explored the world of the online football fandom to reveal which Premier League teams and players are fan favourites, and which are the target of the most ridicule. The most […]

As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has released its Marketer’s Toolkit 2022: Global Trends Report, which brings together insights from a survey of 1,500 marketing executives, one-to-one interviews with more than 25 leading Chief Marketing Officers, and a review of WARC’s latest […]

ViacomCBS and Twitter have confirmed a multi-year global agreement to deliver premium digital content around ViacomCBS’s biggest live events, hit shows and iconic franchises from the company’s portfolio of entertainment, news and sports brands, including BET, CBS Television Network, CBS News, CBS Sports, Channel 5, CMT, Comedy Central, MTV, Network 10, Nickelodeon, Paramount Network and […]

Ghostbusters: Afterlife has seen the best reception among Twitter users than any other franchise film to date, according to a study by Mobile Wins. The study included a Twitter Sentiment Analysis, which pulls together all Tweets referencing a franchise film across the last decade, and assigns a positivity/negativity score to each. Ghostbusters: Afterlife has seen […]

Tubular Labs, a specialist in global social video intelligence and measurement, has announced the rollout of gross rating points (GRPs) for all non-perishable videos on Facebook and YouTube channels. The scoring system offers customers the ability to better plan and measure the viewership for content against target audiences and compare the performance of channels across […]

Social media giant Facebook has changed its corporate name to Meta as part of a major rebrand. The company said it would better “encompass” what it does, as it broadens its reach beyond social media into areas such as augmented and virtual reality. The change does not apply to its individual platforms – Facebook, Instagram […]

Grabyo has been chosen as a launch partner for TikTok’s new ‘Share to TikTok’ platform API, which allows users to reach their consumers by streamlining video production and delivery to TikTok accounts from the web. The new integration enables users to speed up their workflows by creating a clip or video in vertical format within […]

In Spain, digital piracy experienced another decline in absolute figures, according to data from 2020, among the findings of the Observatory on Piracy and Digital Content Consumption Habits 2020, prepared by the independent consultancy GfK at the request of IP protection trade body La Coalición de creadores e industrias de contenidos and presented by the […]

WARC analysis of advertising spending forecasts for 100 markets worldwide, and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are by WARC, the international marketing intelligence service, as part of its new […]