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Social Media

Facebook: “Satellite important for our connectivity”

Brian Barritt, Organisation leader for Connectivity at facebook, speaking on a panel at the Washington Satellite 2021 show admitted that there was no ‘one size fits all’ solution for connectivity; but satellite was important to Facebook. Barritt said Facebook’s problem was related to population density and how those populations and communities were spread out. While […]

September 10, 2021By Chris Forrester

Extreme E digital platforms hit 100m video views

Extreme E, the all-electric off-road racing series, has seen its digital footprint grow exponentially since the beginning of 2021, reaching a landmark 100 million video views on its social channels in its mid-season reporting and beating targets set at the beginning of the year. The series saw more than one billion impressions across the social […]

September 8, 2021

Report: Saudi is MENA’s key social media market

Saudi Arabia has seen social media usage “sky-rocket” according to a study from media agency Crowd and its Global media Insights report, using data from Euromonitor’s Digital Consumer trends. Because of the widespread use of smartphones, locals are using social apps more frequently, especially between 2020 and 2021. Statistics show that social media usage increased […]

September 2, 2021By Chris Forrester

WhatsApp, Sky Media Transfer Deadline Day partnership

WhatsApp and Sky Media have announced their media-first partnership with an in-show activation centred around the coverage of today’s (August 31st) Transfer Deadline Day. To support the recent launch of WhatsApp’s View Once feature the messaging service has become the official sponsor of Sky Sports’ Transfer Deadline Day. WhatsApp will be the first brand to […]

August 31, 2021

Amazon to launch first UK TikTok Original series

Amazon Prime Video will launch its first ever UK TikTok Original series, Just So You Know, on August 26th. Spotlighting six LGBTQ+ TikTok creators, Just So You Know will see them write remarkable love letters to the love of their lives, confessing how they feel and exploring what love looks like in modern times. Featuring Tyreece Nye, DJ […]

August 25, 2021

C4 Paralympics hub on TikTok

Channel 4 has partnered with TikTok to create a Paralympics Hub on the platform, set to showcase the most captivating moments throughout the Tokyo 2020 Paralympic Games. The Hub features a comprehensive schedule of Paralympics content from Channel 4, created by its Leeds based 4Studio, especially for the TikTok community. Content will include behind the […]

August 24, 2021

WWE delivers most viewed SummerSlam ever

Following a weekend of record-setting metrics, WWE delivered the most-viewed and highest-grossing SummerSlam PPV in the company’s history. The 34th SummerSlam event took place on August 21st at the Allegiant Stadium in Las Vegas in front of a capacity crowd, and saw both Becky Lynch and Brock Lesnar make their returns after long absences. Performance […]

August 24, 2021By Nik Roseveare

Data: Olympic viewing up 7x on YouTube

Seven times the amount of hours of Olympic Games content were watched on YouTube during Tokyo 2020 compared with Rio 2016, according to a Blog post from the video-sharing site. “We worked with broadcasters around the world to deliver the most comprehensive viewing experience, including live streams of opening and closing ceremonies, clips of memorable […]

August 16, 2021

Netflix, UNESCO partner to celebrate Indian culture

Netflix and UNESCO (United Nations Educational, Scientific and Cultural Organization) have partnered to celebrate India’s rich cultural heritage. Over the next year, a series of short videos themed ‘One Country, Incredible Diversity’ will shine a light on India’s cultural journey, including monuments, living heritage, performing arts, social practices, rituals and festivals such as Dussehra, Diwali […]

August 13, 2021

TikTok tests disappearing videos

Short form video-sharing platform TikTok is trialling a new vanishing clips feature similar to functions already available on Snapchat, Facebook and Instagram. TikTok Stories will allow users to see content posted by accounts they follow for 24 hours before they are deleted. It follows news that WhatsApp is rolling out a feature for users to […]

August 5, 2021