Findings from Hub Entertainment Research’s third annual Evolution of the TV Set report show that co-viewing apps are increasingly popular with young audiences, leading the firm to ask whether the long-gestating vision of television viewing integrated with social media been delivered by the digital equivalent of sitting on a couch and talking about what’s on […]

The National Football League (NFL) and Twitter have announced a multi-year partnership extension which will include expanded engagement formats and a full-season commitment to produce exclusive content on Twitter Spaces, Twitter’s new live audio feature. Twitter will also continue to be a home for the games’ biggest moments – all the touchdowns, catches, runs and […]

Data published before England’s semi-final win over Denmark on July 7th reveals Gareth Southgate has won over England fans after being the target of a lot of pre-tournament criticism. The England manager has been a resounding success in charge of the national team, following up a World Cup semi-final in 2018 with another at Euro […]

TikTok, the social media app, is increasing the maximum length of videos on its platform to three minutes. In a blog post, product manager Drew Kirchhoff said he believed the change would allow for “even richer storytelling and entertainment” on the short-form video sharing platform. Since launching in 2018, TikTok has limited its users to […]

The BBC has acquired the hit US drama Gossip Girl, and will give the new sequel series its UK debut on BBC One and iPlayer later this year. BBC iPlayer will also be home to every episode of the pop culture classic Gossip Girl so far, offering viewers the chance to watch all six seasons […]

Burnley Football Club and TikTok have agreed a partnership which will see the Club livestream every home match of Burnley FC Women’s 2021/22 season as part of a multi-year deal. Burnley FC Women will become the first team to have their games streamed live on TikTok – which will also become the team’s sleeve sponsor […]

Research from Ampere Analysis into how people living in the US and Canada are consuming media – from SVoD to social media – has highlighted key similarities and differences between the two markets: More than half of US respondents are ‘Super Stackers’

South Africa’s Palm TV, the brainchild of tech entrepreneur Patrick Palmi, is connecting African influencers to a 20 million+ audience of fans, giving them unique insights into their lives. The free service is currently available to stream from PalmTV’s site, as well as from social media platforms. It is also concurrently streamed to roadside digital […]

Chinese company ByteDance, owner of TikTok, more than doubled its revenues last year as usage of the short-form video app rocketed. The company, which spent a large part of last year battling pressure from then US President Donald Trump to sell its US TikTok operations, reported a 111 per cent increase in revenues to $34.3 […]

The accelerative impact of Covid-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021 per WARC Data. However, privacy concerns […]