Apple has announced iOS 15, an update that enhances the iPhone experience by making FaceTime calls more natural, and introduces SharePlay for shared experiences. “For many customers, iPhone has become indispensable, and this year we’ve created even more ways it can enhance our daily lives,” said Craig Federighi, Apple’s senior vice president of Software Engineering. […]
Digital video measurement standards proponent the Global Video Measurement Alliance has issued a special report, Discovering Audiences On Social Video: How brands can leverage new reach in the changing media landscape, on the challenges facing media owners and advertisers during the 2021 upfronts season. The report showcases how social video in the US attracts younger […]
Electric SUV race series, Extreme E, has partnered content distribution platform, Socialie. This collaboration will enable Extreme E to enhance the management, distribution and ROI of its social media content – including its race coverage, its environmental objectives and the stories of the people and places behind the championship. Launched in 2016, Socialie is a […]
As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how changes in engagement are set to give fans of the forthcoming Euros football tournament the full experience, even without in-person attendance. Speaking to 23,073 sports […]
Hong Kong multimedia and entertainment company PCCW Media has collaborated with interactive viewing experiences solution provider Sceenic to bring the Watch Party feature to customers its Now TV pay-TV service, allowing them to watch live matches of UEFA Euro 2020. “We are thrilled to bring this new feature to our customers as they can now […]
Fan-first video experiences specialist Deltatre has confirmed that a new suite of fan engagement functionality is now available to sport and media clients in its over-the-top (OTT) video player, DIVA. This update comes as a result of the company’s long-standing relationship with audience engagement platform LiveLike and focuses on two key areas of functionality – […]
Extreme E’s second race – the Ocean X-Prix – in its inaugural season calendar takes place on May 29th – 30th at Lac Rose in Senegal where it will again be teaming up with short video platform, TikTok, to produce digital live content to further bolster the series’ social media offering. Extreme E’s broadcast of […]
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference that digital advertising grew 6.3 per cent in 2020 to €69 billion. The positive growth figure comes after a challenging year with the impact of Covid-19. Typically, advertising markets react strongly to an economic downturn, but […]
TikTok, SiriusXM and Pandora are joining forces on the rollout of what they say is new and innovative content across each of their platforms. Creating listener experiences curated specifically for each platform’s loyal fans will allow them to deliver access to programming, exclusive performances, special events, and some of music’s top and emerging talent. This […]
Middle-school aged children who use the Internet, social media or video games recreationally for more than an hour each day during the school week have significantly lower grades and test scores, according to a study carried out by the Center for Gambling Studies at Rutgers University-New Brunswick published in the Computers in Human Behavior journal. […]