After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are forecast to attract over half (51.9 per cent) of global advertising spend this year as their […]
FilmRise, the US-based film, television studio and streaming network, and Viral Nation, a social media transformation and technology company, have entered into a distribution partnership. The deal will expand the FilmRise Creator Partner Programme (CPP), adding 10 top creators spanning a host of genres. Participating Viral Nation creators will provide FilmRise with exclusive worldwide rights […]
DoubleVerify, the software platform for digital media measurement, data and analytics, has announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, […]
Multichannel programmer UKTV has achieved record growth in 2023 for the network and its free streaming service UKTV Play. UKTV’s SOCI (Share of Commercial Impacts) reached 8.81 per cent, the highest ever for the seven channel network. The broadcaster also grew share by 5 per cent to a record 4.92 per cent, up from 4.70 […]
Marigold, a martech specialist focused on delivering relationship marketing solutions, has released the 2024 Marigold Global Consumer Trends Index Report, which offers insights into relationship marketing for the year ahead. Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalisation, privacy, messaging, advertising and […]
The Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions 2024. The annual report, authored by Senior Research Associate Nic Newman, is based on a survey of 314 media leaders from 56 countries. The report suggests many media leaders are worried about their prospects in the year […]
Coimisiún na Meán, Ireland’s new body for regulating broadcasters, on-demand services, and online media, and supporting media development, has published details of the designation of ten services as named video-sharing platform services. The designation process for these services was completed during December 2023. The designated services are: • Facebook • Instagram • YouTube • Udemy […]
Social media platform TikTok registered a €44.3 million turnover in France in 2022, and a 49.7 per cent growth over one year. In 2020, the company posted just €2.5 million revenues. According to French press reports, TikTok, just three years after its launch in the country, is now competing with established DTT media groups such […]
Mediaocean, the platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year. Overall, the findings show that despite macroeconomic headwinds holding over from 2023, optimism pervades the advertising industry. Omnichannel marketers, in particular, anticipate an active year, affirming […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a strategic partnership with Snap, creator of social media app Snapchat. To help brands further understand the value of advertising on Snapchat, the company has tapped Samba TV to provide outcome measurement to Snap advertisers in the entertainment vertical. Samba […]