Advanced Television

Social Media

Irish regulator designates video-sharing platform services

Coimisiún na Meán, Ireland’s new body for regulating broadcasters, on-demand services, and online media, and supporting media development, has published details of the designation of ten services as named video-sharing platform services. The designation process for these services was completed during December 2023. The designated services are: • Facebook • Instagram • YouTube • Udemy […]

January 9, 2024By Colin Mann

France: TikTok revenues up 50%

Social media platform TikTok registered a €44.3 million turnover in France in 2022, and a 49.7 per cent growth over one year. In 2020, the company posted just €2.5 million revenues. According to French press reports, TikTok, just three years after its launch in the country, is now competing with established DTT media groups such […]

January 4, 2024From Pascale Paoli-Lebailly in Paris

Report: Marketers to boost ad spend in 2024

Mediaocean, the platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year. Overall, the findings show that despite macroeconomic headwinds holding over from 2023, optimism pervades the advertising industry. Omnichannel marketers, in particular, anticipate an active year, affirming […]

January 4, 2024

Snap selects Samba TV as measurement partner

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a strategic partnership with Snap, creator of social media app Snapchat. To help brands further understand the value of advertising on Snapchat, the company has tapped Samba TV to provide outcome measurement to Snap advertisers in the entertainment vertical. Samba […]

January 3, 2024

BBC News Urdu goes live on TikTok

BBC News Urdu content is now available on social media platform TikTok. The BBC News Urdu feed (@bbcurdu) provides videos offering perspective and insights into news stories and issues of relevance to Urdu-speaking audiences. BBC News Urdu Editor, Asif Farooqui, commented: “BBC Urdu is known for its unbiased and trusted news coverage, investigations, documentaries and […]

January 2, 2024

Study: Richest social media content creators of 2023

A study by wealthofgeeks unveils that from June 2022 to June 2023 the 50 richest content creators – across TikTok, YouTube and Instagram – earned a $700 million (€635.8m), with a collective following of 2.92 billion – thus averaging $239.68 per 1,000 followers. The study offers insights into earnings, follower count, efficiency, and platform preferences, […]

December 22, 2023

VMO2 sees 13% increase in broadband data consumption in 2023

Virgin Media O2 has released its Year in Review which presents a deep dive of trends, habits and behaviours across its broadband, mobile and TV services, revealing that 2023 saw new usage records. The pandemic and Covid restrictions might be a thing of the past for some, but its impact on how Brits are now […]

December 18, 2023

Research: X/Twitter site traffic up 22.3% YoY

Since the announcement in April 2022 that Elon Musk would be buying Twitter (now X), it’s safe to say that it’s become one of the most talked about social media platforms on the market. With name changes, new features being added (and removed) and plenty of controversy, it’s been a lively year for X. But […]

December 18, 2023

Study: News broadcasters must adapt to keep Gen Z engaged

Vizrt, a specialist in real-time graphics and live production solutions for content creators, has released research signifying a shift in the viewing habits of Gen Z when it comes to news consumption.   As the first generation born into a fully digital world, this age group according to a new global study is no longer […]

December 18, 2023

Netflix report reveals cultural impact of The Crown

To mark the final season of The Crown, Netflix has released The Crown: Behind the Streams, a report celebrating the cultural, community and economic impact of the multi-award-winning show that has sparked a global conversation — and put quintessentially British landmarks, traditions and even music front and centre of what people around the world are […]

December 15, 2023