Category archives for: Test & Monitor

Civolution’s audio watermarking bought by Kantar

Civolution has sold its audio watermarking unit to Kantar Media, a specialist in audience measurement.  Civolution says this transaction, which is scheduled to close in Q4 2014, will enable it to focus on two key growth markets – media protection and media data intelligence. The deal will strengthen Kantar Media’s audience measurement technologies and open up new and exciting opportunities […]

Nielsen wins Australia measurement tender

australia

IAB Australia has confirmed that Nielsen has been appointed the sole and exclusive preferred supplier for the provision of digital audience measurement services in Australia, starting on January 1st 2015, for a three year period.  The contract will see a comprehensive overhaul of the existing digital audience measurement system, with a number of significant improvements and enhancements around mobile audience […]

Rentrak buys Kantar’s US TV measurement assets

Rentrak, a specialist in measuring movies and TV everywhere, has agreed to acquire the US television measurement business of WPP’s Kantar business unit for $98 million in Rentrak common stock. The transaction, when closed, will include Kantar Media’s customer contracts and customer relationships involved in US television measurement. This transaction gives Rentrak and Kantar better scale to innovate their products […]

Specific Media expands partnership with Nielsen

Specific Media has expanded its multi-year strategic collaboration with Nielsen to integrate new sets of audience and segmentation data into its digital advertising offerings. The advanced data enhances advertisers’ ability to create and deliver online campaigns precisely aligned with consumer behaviors. “By tapping into Nielsen’s leading data-driven insights and newest cross-screen consumer segmentation, we can offer our clients access to […]

Kantar Media expands Asian footprint

Astro, Malaysia’s integrated consumer media group that provides pay-TV and radio services, has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service. This service is the first of its kind in Malaysia.  Astro will use Kantar Media’s return path data (RPD) research techniques to collect data from its subscribers’ set top boxes, measure […]

BT TV deploys StormTest

Techonlogy company S3 Group, has announced that BT has significantly scaled up its deployment of StormTest Development Center, and made S3 Group its preferred supplier for test automation and monitoring. S3 Group’s video test automation platform, StormTest, provides BT with advanced, end-to-end service validation capabilities that encompass CPE, headend, and Business and Operations Support Systems (B/OSS). It is used by […]

Media Broadcast tests DVB-T2 standard

Media Broadcast, an operator of digital terrestrial TV and radio networks in Germany, has launched a pilot project in Berlin to test the new DVB-T2 standard. All leading TV broadcasters, relevant industry associations and many companies in the CE industry are involved as project partners. This trial is an important step on the way to implementing a DVB-T2 platform for […]

PlaceIQ, Media Storm, Rentrak trial PIQ PrimeTime Measurement

mlb-baseball

PlaceIQ, specialists in audiences analysis, and Media Storm, the second largest independent media agency in the US, have announced today a unique campaign with a major sports network. The campaign, first to use new PIQ PrimeTime Measurement, was designed to drive viewership of Major League Baseball (MLB) on the network. Leveraging a cross-section of location-based insights and television set-top box […]

HbbTV 2.0 test RFI

The HbbTV Association, a global initiative dedicated to providing an open standard for the delivery of broadcast and broadband services through connected TVs and set-top boxes, has issued a Request For Information (RFI) soliciting members of the industry to comment on and register to receive a Request For Proposal (RFP) to be issued at a future date for the development […]

Facebook rolls out Atlas ad-tracking

Facebook launched its Atlas advertising service, enabling it to better track its 1.3 billion users’ web browsing activity. Facebook claims it has rebuilt Atlas from the ground up since it acquired the software from Microsoft earlier this year. A Facebook blog post reads: “Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from the ground up to tackle […]

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