YouTube Shorts, the short-form video experience from the sharing service – is launching on TV, with YouTube executives revealing the design process of expanding Shorts to this new surface, taking a deep dive on what it takes to bring mobile-first video formats to the TV screen. According to Neal Mohan, Chief Product Officer, bringing Shorts […]
Producer, record executive and entertainment impresario Simon Cowell and talent discovery formats specialist Syco Entertainment, along with international entertainment executive Tim Van Rongen, have partnered with Universal Music Group and its Republic Records label to create StemDrop. The service is described as a new evolution of musical collaboration, curation and artist discovery to be launched […]
Video streaming infrastructure provider Bitmovin has launched Streams, which it describes as an easy-to-use solution for video developers of every level, helping them simplify video workflows and accelerate time-to-market while maintaining the highest quality viewing experiences. With Streams, developers can deliver content to their audience in three easy steps: upload, embed and then analyse with […]
Video software provider Synamedia has confirmed that Malaysian content and entertainment company Astro has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement. Astro is investing heavily in content and the user experience: using Clarissa’s all-encompassing view of […]
Video solutions provider Accedo has launched a new sustainability initiative, aimed at supporting its customers in their journey towards building more sustainable video businesses. The company will work with service and technology providers globally to define industry standards for delivering sustainable video services, and drive experiments to accelerate and achieve sustainable transformation across the video […]
Video streaming infrastructure provider Bitmovin has partnered with customer behaviour specialist Sceenic on a new integrated Software Developer Kit (SDK) to optimise fan engagement and interactivity. The new SDK is for the integration between Bitmovin’s Video Player and Sceenic’s Watch Together technology, which empowers audiences to watch synchronised video streams in an interactive virtual environment […]
Video software specialist SeaChange International, together with short video app company Triller Hold (TrillerVerz), have entered into a definitive agreement and plan of merger to combine SeaChange with TrillerVerz. The proposed business combination is expected to ultimately result in a value of the combined company at approximately $5 billion (€4.41bn). TrillerVerz believes it is positioned […]
Video software provider Synamedia has confirmed that Sangli Media Communication, the largest independent cable company (MSO) in Sangli Maharastra, India, has deployed its video network solutions as it adds services and grows its business. Synamedia’s technology is allowing Sangli Media to increase the number of channels it delivers to local cable operators while reducing bandwidth. […]
Video SaaS platform Stringr has launched its new creator-focused video sourcing and production platform, Iconiq, saying that marketers, brands, creatives, and entertainment companies can now source and produce original video content with the same speed and ease previously only available to broadcast news organisations. Currently available for select users in a closed beta, Iconiq empowers […]
The British Association for Screen Entertainment (BASE) has launched a three-month cross-category media campaign to capture consumer attention and drive awareness of the packed new release slate coming to the high street and digital retailers across the coming months. For the first time on broadcast radio, a multi-layered marketing and PR campaign will deliver the […]