A report from analysts at MoffettNathanson (MN), quoting Jeremi Gorman, Netflix’s new president of worldwide advertising, says that Netflix has almost sold out its available inventory for the launch of its ad-supported tier. A Netflix Q3 earnings call scheduled for October 18th should reveal more details, however, MN agrees with Netflix’s own expectations that the […]
Integral Ad Science (IAS), a specialist in digital media quality, has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape […]
To determine consumer perceptions and behaviours related to Connected TV (CTV) as the medium continues to take off, LG Ads Solutions, the CTV and cross-screen media company backed by LG Electronics, conducted an online survey of over 1000 UK consumers in October 2022. Among the findings: Netflix is still king: When asked which subscription services […]
The critically acclaimed bestseller A Nearly Normal Family by author Mattias Edvardsson will be adapted into a Swedish limited drama thriller series by Netflix. The novel, originally published in Sweden, has been sold in 550 000 copies across 35 territories worldwide. In the leading roles are Alexandra Karlsson Tyrefors, who’s making her acting debut as […]
Netflix has signed up to UK television audience measurement service BARB. It is the first industry-owned audience currency in the world that Netflix has joined. The development comes less than a year after BARB introduced an upgrade of its daily audience reporting. Since November 2021, streaming services have been an integral part of its reporting […]
Sir Peter Bazalgette, the former chairman of UK commercial public service broadcaster ITV, has suggested that the UK public service broadcasting system is “undoubtedly facing an existential threat”. Bazalgette, who recently stood down as chairman of ITV after six years in the role, was delivering a speech discussing the future of Public Service Broadcasting – […]
Over half (58 per cent) of Italian households subscribe to at least one of the major SVoD platforms, 10 per cent higher than in 2020, according to a survey by GfK Sinottica. Italian households, on average, have access to two SVoD platforms, and the market has significant growth potential as about three million households say […]
AMC Networks has announced that its SVoD service, AMC+, has gained momentum in recent months with new launches in Spain, Korea, India, New Zealand and Australia. AMC+ has recently launched across key markets in Europe and the Asia-Pacific region with additional countries to be announced in the coming months. In Spain, the service is now […]
Netflix true crime drama, Dahmer – Monster: The Jeffrey Dahmer Story, topped the English TV List for the third week in a row, with 205.33 million hours viewed in the week beginning October 3rd. The limited series, created by Ryan Murphy, is now Netflix’s second most popular English language series of all time (701.37 million) […]
Viaplay Group has partnered with DMD to bring the Viaplay Select branded content concept to DMD’s Cindie streaming service across Latin America. Starting in November, CINDIE subscribers in nine countries will be able to access more than 200 hours of Viaplay series, films and additional premium curated content from Viaplay Select as part of their […]