India’s mobile television market will be worth $360 million by the end of this year, according to a report by Springboard Research. According to – 'Mobile TV in India: Understanding the Mobile Entertainment Needs of Indian Users' – as many as 84 per cent of the users are waiting for an affordable mobile TV service in the country.

“The market is ripe for the launch of mobile TV services and we believe that India will have around 12 million mobile TV subscribers within the first year of launch of service,” said Ravi Shekhar Pandey, manager of syndicated research at Springboard Research.

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