Opera Software has joined the cross-industry consortium that is leading the Hybrid Broadcast Broadband TV (HbbTV) initiative. The purpose of HbbTV is to harmonise the broadcast and broadband delivery of news, information and entertainment to the end consumer through set-top boxes and connected TVs. Opera's active support of this initiative will ensure the creation of standards compliant, value-added, Web-based content and services. The end goal of Opera's involvement in HbbTV is to create a seamless, premium experience for end-users, with the simplicity of single remote control access to the entire range of TV services available.

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Categories: Articles, OTT, OTT, VOD