The General Assembly of the European Broadcasting Union is backing the forthcoming Hybrid Broadcasting Broadcast TV (HbbTV) standard, describing it as one of the “most exciting developments in the media today”.

The EBU added that while alternative approaches to the mission of making both broadcast and broadband content available on the same TV have been developed, the EBU Technical Committee are 'doing all they can to help alignment of the systems.' There are four systems named as being developed or in development at present (HbbTV, MHP, CTV and Project Canvas), and the EBU reports that efforts are being made to see if there could be a “common core” which would be universally used.

The HbbTV consortium has recently completed an interoperability workshop and simultaneously submitted a draft specification to the European Telecommunications Standards Institute (ETSI).

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