Mobile video up 88%
Allot Communications’ latest MobileTrends Report shows that video streaming continued to show significant growth with a 88 per cent increase, and remains the single largest application taking up bandwidth, accounting for 42 per cent of mobile bandwidth. Although having limited impact on the total bandwidth, VoIP and Instant Messaging (VoIP & IM) have gained additional share and continue to be the fastest growing application type with a 114 per cent increase. This data seems to be in line with the declining SMS and international voice calls revenue experienced by operators.
Main findings include:
- Mobile broadband traffic grew by 83 per cent in the second half of the year with a CAGR of 234 per cent during 2011.
- VoIP & IM traffic grew by 114 per cent, perhaps substantiating recent reports on SMS and international voice calls decline.
- Video Streaming traffic continues to dominate mobile broadband, with a share of 42 per cent of total bandwidth.
- Android Market traffic grew by a 232 per cent, almost four times faster than the Apple App Store, increasing its momentum to become a true Apple App Store rival.
- YouTube now accounts for 24 per cent of the total broadband traffic; 14 per cent of total YouTube traffic is high-definition.
“The phenomenal growth of OTT VoIP and IM represents both a challenge and an opportunity for mobile operators,” said Andrei Elefant, Allot’s Vice President of Marketing and Product Management. “Intelligent, application-based data pricing is the way forward for operators, allowing them to maximize data revenues based on its true value to subscribers.”
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