KnowHow Movies extends platform availability
August 31, 2012
By Colin Mann
KnowHow Movies, the digital entertainment service from Dixons Retail, owner of UK and Ireland retailers Currys and PC World, is now available on a range of new platforms and devices, offering customers more ways to purchase, rent, and enjoy film and TV entertainment from major Hollywood and leading TV studios.
Following the mid-August announcement that the service was available on all 2012 LG Smart TVs, digital entertainment innovator Rovi, whose Rovi Entertainment Store powers KnowHow Movies, has confirmed there is an iOS App for iPhone and iPad users available through the Apple App Store in the UK and, for Android-based device users, an App that provides high-quality video delivery in Rovi’s advanced adaptive streaming format, DivX Plus Streaming.
“We are pleased with our progress to deliver instant access to premium entertainment on our customers’ favourite home and mobile devices,” said Niall O’Keeffe, KnowHow Development Director at Dixons Retail. “Collaborating with Rovi and our partners in the consumer electronics industry, we will continue to expand the reach of our service to deliver the highest quality entertainment experience possible on the broadest array of devices.”
The service launched March 1 initially on PCs and Macs, with O’Keefe stating that the roll-out to tablets, mobile phones (both Android/iOS operating systems), Smart TVs and consoles would be within the next six months.
Customers can access KnowHow Movies on up to five devices, switching their viewing between them. A customer can, for example, begin watching a film by tablet during the evening commute, then pause and resume watching it on their living room TV once home.
“Using its position as the UK’s leading electronics retailer, with its Currys and PC World storefronts, Dixons Retail is helping introduce digital entertainment to a massive, mainstream audience,” said David Cook, General Manager of Rovi Entertainment Store. “We look forward to continuing our support for KnowHow Movies and helping introduce more consumers to easy-to-use, advanced entertainment services.”