Apple has been voted the coolest brand in the UK. It beat Aston Martin, which has taken the top spot in six of the previous seven annual CoolBrands surveys.

Online and technology brands performed well, with YouTube pushing Aston Martin into third place. Twitter came fourth, followed by Google and the BBC’s iPlayer.

The results are decided by responses from 3,000 consumers and a panel of 39 experts.

Twitter, Skype and Nikon were in the top 20 for the first time in the 11 years of the survey.

Some of the luxury brands have dropped out of the top 20, including Maserati, Ferrari, Chanel, Vivienne Westwood and Alexander McQueen, which all featured last year.

A quarter of the top 20 brands are free to consumers.

1. Apple
2. YouTube
3. Aston Martin
4. Twitter
5. Google
6. BBC iPlayer
7. Glastonbury
8. Virgin Atlantic
9. Bang & Olufsen
10. Liberty
11. Sony
12. Bose
13. Haagen-Dazs
14. Selfridges
15. Ben & Jerry’s
16. Mercedes-Benz
17. Vogue
18. Skype
19. Nike
20. Nikon

Other posts by :

1. Paramount throws kitchen sink
2. Ukraine wants its own LEO system
3. SpaceX outlines Starlink cellular delivery plan
4. NAB vs CTIA on C-band release
5. Laser terminals to operate at 100x faster
6. Starlink success in Spain, but South Africa proves difficult
7. RocketLab doubts over Mynaric bid
8. IRIS2 free for government usage?
9. Bank: AST SpaceMobile will orbit 356 satellites by 2030

Categories: Articles, Consumer Behaviour, Research