The May 14th news that India’s broadcasting regulator is changing the rules on advertising has created some major headaches for local broadcasters. The new rules are wide-reaching but the main problem focuses on the maximum ‘12 minutes in any hour’ limit. Bosses from India’s general entertainment channels met in Mumbai and Delhi on May 15 to consider a possible legal [...]
Shazam-enabled advertising during ITV’s Britain’s Got Talent marked a major milestone for interactive adverts in the UK. Around 50,000 viewers used the Shazam App to tag the Pepsi MAX and Cadbury ads in just 60 seconds of airtime during special ad breaks in Saturday’s final. Fans of the show who had Shazam on their smartphones were able to enter contests [...]
India’s media regulator has upset most broadcasters by limiting the number of TV ads that can be shown in any 1 hour period to 12 minutes. Worse, as far as broadcasters are concerned, is that unused ad-minutes cannot be carried over. This reverses a pattern of operation where broadcasters could average their ad-minutes transmitted from the low-impact overnight hours to [...]
US Dish satellite subscribers will now get feature giving the choice to automatically skip over commercials. The new ‘Auto Hop’ capability for the Hopper whole-home HD DVR system is being activated this week, and it allows customers to skip all commercials for most recorded primetime HD programmes shown on ABC, CBS, FOX and NBC when viewed the day after airing. [...]
UK’s ITV and Shazam, the media discovery company, have confirmed the UK’s first Shazam-enabled ads will feature in the Britain’s Got Talent Final on Saturday 12th May. Following on from the partnership announced last month, which saw ITV become the exclusive UK distributor for Shazam functionality in UK broadcast advertising, ITV has signed up Pepsi MAX and Cadbury as the [...]
IMD, the media logistics specialist, has published an independent research paper outlining the shortcomings of current VoD advertising workflows and setting out its vision for helping the market as it grows. This follows an in-depth review undertaken amongst major media owners, including Channel 5 and Sky. As the number of connected platforms and the audience for VoD continues to increase, [...]
ITV has said TV ad revenues could be up by as much as 17 per cent in June, thanks to an advertising surge from campaigns around the Queen’s jubilee and the Euro 2012 football tournament. ITV has reported a 1 per cent fall in TV ad revenues in the first quarter but expects to see a bounceback in the second [...]
For the first time in the UK, Estrella Damm is set to launch the extended, film like version of its incredibly popular advertisement, to mark the start of summer. Each year for the last three years, Estrella Damm has brought a new take on its 3 min 40 second summer campaign to the Spanish market, telling the story of the [...]
The European Commission has presented a report on the application of the Audiovisual Media Services Directive (AVMSD). The AVMSD enables the free circulation of audiovisual content and meets important public policy objectives such as banning incitement to hatred, protecting minors from harmful content and promoting European audiovisual works. The key issues covered in the report are advertising practices and the [...]
Simulmedia the TV ad targeting firm has tapped investors for a third round funding of $6 million. The New York company has raised money from Avalon Ventures, Union Square Ventures and Time Warner Investments. Simulmedia aims to bring like targeting to the TV ad market by using set-top box data to identify shows that advertisers should run their spots against. [...]
