As speculation surrounding the possible launch of an ‘iTV’ from Apple continues to mount, new research from the Strategy Analytics Connected Home Devices (CHD) advisory service shows that nearly half of existing iPhone users would be very or somewhat likely to buy an Apple iTV soon after its launch. The report – Apple’s Smart TV: Assessing Purchase Intention and Willingness [...]
In the wake of an unfavourable customer satisfaction report, there is better news for online entertainment subscription service Netflix, with the suggestion that the availability in the US of strong online video services such as Netflix means that owners of connected or smart TVs in the US are more than three times more likely to be regular users of the [...]
According to Nielsen’s global survey of multi-screen media usage, watching video content on computers has become just as common as watching video content on television among online consumers. More than 80 per cent of Internet respondents in 56 countries reported watching video content at home on a computer (84 per cent) or on TV (83 per cent) at least once [...]
As video consumption increases and viewing devices vary, consumers are still using televisions most often to watch video, according to the Evolving Video Landscape study released by the Consumer Electronics Association (CEA). Consumers are watching more video than they have in the past, across a variety of platforms. One-third of US adults online (34 per cent) say they watch more [...]
May 15 2012 | Posted in
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The big four networks plus ESPN, Discovery, History, USA, Food Network and TNT are the top ten TV brands American consumers can’t do without, according to the latest edition of the “Must Keep TV” report from Solutions Research Group (SRG). ABC was identified as the top “must-keep” TV brand in by 51 per cent of all respondents overall, narrowly beating [...]
Online entertainment subscription service Netflix is suffering unfavourably in comparison with e-commerce stalwart Amazon, according to the latest findings from the annual Top 100 E-Retail Satisfaction Index from customer experience analytics firm ForeSee. Scores of 80 or higher on ForeSee’s 100-point scale are considered superior customer satisfaction performances. In 2010 and 2011, 28 websites achieved this distinction, while in 2009 [...]
InMobi, the independent mobile advertising network, and Mobext, the mobile marketing network of Havas Digital, have released the results of their global consumer research into the use of tablet computers. Media consumption in the UK is clearly changing, with comScore reporting 72 per cent growth in tablet ownership in the second half of 2011 alone. According to InMobi and Mobext’s [...]
According to international research firm Parks Associates, 59 per cent of US broadband households want access to on-demand YouTube content through their pay-TV service, with the growing number of smart TVs and connected devices driving interest in online video options. Parks Associates reports over 80 per cent of viewers interested in YouTube opt for a free, advertising-based offering, leaving few [...]
For the first time in years, Nielsen is reporting a slight decline in overall TV viewing in the US. In the last three months of 2011, the average American with a TV set at home spent 153 hours and 19 minutes each watching “traditional TV” — viewed on a television rather than a device like a computer or tablet — [...]
Findings from the US’s Digital Entertainment Group’s First Quarter 2012 Home Entertainment Report indicate a continued stabilisation of the industry, underscored by promising gains in Blu-ray Disc, with steady increases in electronic sell-through (EST) and VoD spending, and modest growth in sell-through. Overall consumer spending was up 2.5 per cent compared to the first quarter last year, driven by a [...]
