Italy: Traditional TV declines as SVoD hits new peak
The Communications Regulatory Authority’s 2025 Observatory reveals a continued decline in traditional TV viewership in Italy. Compared to 2024, average daily ratings decreased by 2.5 per cent during prime time and 2.8 per cent for the full day. In prime-time, Mediaset took the lead in 2025 with almost 7 million viewers (37.6 per cent share), […]











