Investment in Connected TV (CTV) advertising in Spain surged by 48.4 per cent in 2025, exceeding €174 million, according to the latest Digital Media Advertising Investment Study by IAB Spain 2026. The sharp increase positions CTV as the fastest-growing segment within the country’s digital advertising market. The data confirms a broader transformation in viewing habits […]
Freely has appointed Synapse TV to create and operate its dedicated Freely Showcase channel on Channel 100 within the Freely platform. Freely Showcase is an IP-only service available exclusively to Freely viewers. Synapse TV will be responsible for scheduling, automated playout and IP distribution of the channel. Freely Showcase features platform highlights, feature updates and […]
Multiply, the AI-native media agency for B2B companies. has emerged from stealth with $9.5 million (€8.2m) in funding to introduce what it calls the next paradigm: Self-Learning Advertising, where ads use internal data to continuously get better on their own. The round was led by Mayfield, with participation from Sorenson Capital, Instacart Co-Founder Max Mullen, […]
The UK government has backtracked on its position on copyright and AI. Its original position – allowing AI companies to use copyrighted works to train their models with an opt-out option – received considerable backlash from the UK creative industry. “We have listened,” Technology Secretary Liz Kendall said, revealing the government no longer favours that […]
Shares in Viaplay Group, the Nordic streaming service, jumped by over 2 per cent following a Bloomberg report suggesting that its largest shareholders, Canal+ and PPF Group, are plotting a joint bid for the company, before giving up part of the gains. The stock rose following the report that Canal+ and PPF, which together control […]
Research from LoopMe, a specialist in brand performance, surveyed 33,163 UK consumers to understand how they plan to watch the 2026 World Cup and how they engage with advertising around it. The findings highlight significant differences in ad recall across viewing platforms, with implications for how brands plan their campaigns. The research reveals that 76 […]
The BBC and Jio Media Limited, owner of the Jio TV and Jio TV+ platforms, have agreed a deal that will see BBC News Hindi, BBC News Marathi and BBC News Gujarati delivered across smart and connected TVs, and on the Jio mobile app throughout India. Audiences will be able to watch and listen to […]
Prime Video in Germany and Austria has agreed a multi-year deal with Leonine Studios, the German independent media company. Per the deal, Prime Video will take all movies from the Leonine theatrical slate with theatrical release dates starting January 1st 2026, along with six months of exclusive SVoD rights within the pay-2 window, and other […]
The recently announced joint venture between Accedo One and Magine Pro has been officially launched as Leyra. The new company will combine the two complementary solutions into one powerful SaaS offering, which enables OTT providers to attract audiences, drive engagement, and retain users. Leyra brings together Magine Pro’s full end-to-end OTT platform covering the complete […]
Research has revealed that 100 of the biggest films of all time are not available to stream in the UK. The study, by SEO agency Dark Horse, analysed 371 major films – the 191 movies nominated for Best Picture Oscar between 2000 and 2025, plus the top 180 grossing films worldwide of all time – […]
A Falcon 9 launch from the Vandenberg Space Force Base in California on March 16th marked the 27th Starlink mission of the year to date with 728 satellites placed into orbit. This is 177 more than the 551 deployed by end March 2025. This week will see a total of 137 satellites to be launched […]
Analysys Mason’s lead analyst Christopher Baugh, in a review ahead of the industry gathering in Washington DC for the annual satellite show (March 23rd-26th, World Satellite Business Week), says that the satellite and space sector is changing, from what was once a steady march of tech progress, to a rapid, multidimensional transformation driven by geopolitical […]
Congratulations(!!???) to Paramount shareholders – you have won the battle for Warner Bros Discovery (WBD). Your board has done it by throwing the kitchen sink at its target – that’s a sink with a super clever three way tap and a massive waste disposal unit. You have to read the terms they have offered more […]