DVRs in 20% of homes
New consumer research from Leichtman Group found that over one in every five households in the United States now has a DVR up from about one in every
thirteen households just two years ago.
Other key findings include: The mean household income of DVR owners is 33 per cent above average. 53 per cent of DVR owners say that they have an HDTV set. 45 per cent of DVR owners record five or fewer programs per week. 84 per cent of DVR owners rate the ability to skip commercials as very important, just 8 per cent of DVR owners say it is the greatest benefit of having a DVR.