SES Astra expands interactive TV service to Arab world
September 12, 2007
SES Astra has signed a new contract for its interactive TV service Blucom for the Arab World. MBC, the leading free-to-air multi-channel media group in the Middle East and North Africa (MENA) region, will use Blucom for voting, greeting, downloading, and other enhanced TV-applications for its flagship channel MBC1, its news channel Al Arabiya, and its Saudi Arabian radio channel MBC FM. The roll-out of the service will start at the end of October 2007.