Arsenal signs for Setanta
September 19, 2007
Arsenal and Setanta have signed a six-year deal for a club channel to be screened on the satellite broadcaster, providing the Premier League club with a new income stream for delayed rights to its matches. The deal mirrors a similar agreement made between Setanta and Liverpool in July, which sees the club’s exclusive channel launched this week as part of the Setanta Sports package.
Unlike club channels for Manchester United and Chelsea, which require the clubs to pay satellite and subscriber management costs, Setanta is paying Arsenal and Liverpool a rights fee in order to drive subscriptions.