Major League Baseball signs with Teletrax
October 3, 2007
Major League Baseball has signed an agreement with Teletrax to track the use of its game broadcast footage more effectively. It provides a service that digitally watermarks broadcasts, allowing the US sports league to track who is watching what portion of any game, for how long and what they are viewing. It can also detail which sponsor logos are captured in the background of shots showing players celebrating game-winning home runs.