Hybrid STBs 25% of market by 2012
October 5, 2007
The hybrid set-top box market is forecast by IMS Research to account for over 25 per cent of worldwide STB unit shipments in 2012, translating into nearly $2.9 billion in manufacturer revenues. Based on leading satellite TV operatorsâ€š strategies to strongly position themselves against competitors, satellite hybrid STBs are forecast to account for 76 per cent share of all hybrid STB units shipped worldwide in 2012.
Based on the study, Hybrid Set-top Box Developments and the Impact of Other Hybrid Equipment, IMS Research identifies that many major operators worldwide, particularly on satellite and IPTV platforms, are quickly transitioning to hybrid STBs as rivalry in triple-play intensifies. Furthermore, competition from non-traditional content providers and service aggregators is also affecting traditional pay-TV providers.