Google 'could do a better job' at preventing illegally copied video from appearing on its YouTube site, Peter Chernin, president and chief operating officer of News Corp, told the FT. The comments come ahead of News Corp's launch this month of Hulu, a site for professionally produced video with NBC Universal.
Chernin said there was no reason Google could not track and filter copyrighted material as well as MySpace (owned by News). Google is being sued by Viacom over copyright infringements on YouTube, which Google bought last year for $1.6 billion. Meanwhile, YouTube is testing the use of fingerprinting technology to track copyrighted material. Google said: “We would hope these tests would show we're trying to be a good partner. This goes over and above our legal responsibilities.