Advanced Television

Discovery buys HowStuffWorks

October 17, 2007

Discovery Communications has expanded its web presence with the acquisition of online knowledge repository HowStuffWorks for an estimated $250 million (E176m). Discovery will use HowStuffWorks to showcase its existing footage, uploading programme clips into entries on the site. It also plans to create a HowStuffWorks-branded series to air daily on Discovery Channel from next summer. HowStuffWorks attracts more than 11 million users a month.

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