Discovery buys HowStuffWorks
October 17, 2007
Discovery Communications has expanded its web presence with the acquisition of online knowledge repository HowStuffWorks for an estimated $250 million (E176m). Discovery will use HowStuffWorks to showcase its existing footage, uploading programme clips into entries on the site. It also plans to create a HowStuffWorks-branded series to air daily on Discovery Channel from next summer. HowStuffWorks attracts more than 11 million users a month.