Advanced Television

US online video consumption

October 17, 2007

ComScore, which measures consumer Internet habits, has reported that 75 per cent of Internet users in the US watch an average of three hours of online video a month. The average online video duration was 2.7 minutes.

ComScore reports that Google video sites are the most seen; a hefty 2.5 billion videos were viewed on its sites during July, of which 2.4 billion were viewed on YouTube.

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