From Branislav Pekic Rome
With the goal of capturing the 3-4 million Italians that are not satisfied with terrestrial television but do not want to pay for a triple-play package, as of next week, Italian telecom and broadband operator FastWeb will launch a TV-only package for only E20 a month.
FastWeb's IPTV offer will include all the national terrestrial channels in Italy (Rai, Mediaset, La7, MTV), channels carried on the various digital terrestrial multiplexes, plus four movie premieres a month and interactive channels for children. The monthly “package” also includes two new services: Videorec, enabling the recording of any programme, and Replay, which permits the replay at any moment of programmes aired in the past three days.
Outside the package, viewers will be able to acquire individually (at prices ranging from E1.99 to E5) on demand content: current box office hits in high definition, the most popular Italian TV series (such as “Montalbano” and “La Squadra”), football matches (the entire Sky Italia offer is available, as well as programming from Cartoon Network and ESPN Network.
The new FastWebTV package includes 30 channels and interactive service which can be received with the new multiplatform decoder, which guarantees reception of analogue terrestrial, digital terrestrial, digital satellite and IPTV channels. The digital box is also capable of receiving High Definition TV signals.